Breakdown of Lufthansa and Sabre Deal Signals New Risks for Corp Travel

Lufthansa, Austrian Airlines, Swiss and Brussels Airlines fares will not be bookable on Sabre as of June 30, 2020. Bloomberg Skift Take: The exact reasons for wanting to terminate the content deal aren’t clear, but Lufthansa’s direct-selling drive might have something to do with it. — Matthew Parsons Read the Complete Story On Skift

How Much Did Big Travel Companies Spend on TV Ads in 2019?

The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv Trivago Skift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the … [Read more…]