Categories
Digital digital advertising Digital Marketing gdpr online booking privacy sgf2019 skift global forum sojern travel Travel Advertising

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Skift Take: Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy. — SkiftX Read the Complete Story On Skift

Categories
Digital digital advertising sojern travel

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Skift Take: Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020. — Read the […]

Categories
data Digital hospitality hospitality marketing hotels megatrends megatrends 2019 personalization sojern travel

Skift Megatrends Webinar: Everything is Converging in Hospitality

Skift Take: Our upcoming Skift Webinar, “Everything is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to attend on Thursday, March 28, 1-2pm EST. — Read the Complete Story On Skift