The Top 10 Skift Research Reports in 2019

Skift Take: Heading into 2020, we handpicked 10 reports we published in 2019 that touch upon the most important topics and trends in travel. These themes should be top of mind moving forward. — Haixia Wang Read the Complete Story On Skift

Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Southwest Airlines was ahead of the airline industry so far in 2019 with the highest Net Promoter Score of 71, according to NICE Satmetrix research. Skift Skift Take: Loyal customers may love your product and service, but the goal is to get them to spread the word. Here’s everything you need to know about Net … [Read more…]

The State of Middle East Outbound Travel: New Skift Research

Skift Take: Outbound travel from the Middle East hasn’t garnered the attention of some other outbound markets, but given the high travel expenditure and growth of the region, we think this is one that’s worth paying attention to. — Meghan Carty Read the Complete Story On Skift

What to Watch Out for in the 2020 Travel Economy: New Skift Research

Skift Take: We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. Here’s what you need to know to be prepared. — Seth Borko Read the Complete Story On Skift

An In-Depth Look at Hotel Chain Oyo’s Financials and Strategy: New Skift Research

Skift Take: Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyo’s business strategy and financial performance. — Seth Borko Read the … [Read more…]

What Makes Millennial, Gen Z Travelers From India and China So Different From Western Peers

Millennial and Gen Z travelers from India and China are avid and optimistic travelers. In the photo, three young women take a selfie on a smartphone. Tri Hua / Pexels Skift Take: With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to … [Read more…]

What Local News Tells Us About Overtourism: New Skift Research

The Blue Lagoon, pictured above, is one of Iceland’s most popular tourist attractions. dconvertini / Flickr Skift Take: Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism. — Seth Borko Slim Leather Travel Passport Wallet Holder RFID Blocking ID Card Case Cover US … [Read more…]

What Locals Feel About Overtourism: A Skift Research Report

Skift Take: Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics. — Seth Borko Read the Complete Story On Skift