What Makes Millennial, Gen Z Travelers From India and China So Different From Western Peers

Millennial and Gen Z travelers from India and China are avid and optimistic travelers. In the photo, three young women take a selfie on a smartphone. Tri Hua / Pexels Skift Take: With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to … [Read more…]

What Local News Tells Us About Overtourism: New Skift Research

The Blue Lagoon, pictured above, is one of Iceland’s most popular tourist attractions. dconvertini / Flickr Skift Take: Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism. — Seth Borko U-Shaped Memory Foam Rebound Travel Pillow Neck Support Head Rest Airplane Sleep $12.00End … [Read more…]

What Locals Feel About Overtourism: A Skift Research Report

Skift Take: Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics. — Seth Borko Read the Complete Story On Skift