Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique

Skift Take: At Skift Global Forum 2019, we hosted a session with SheerID on how brands can gain loyal customers with a new form of customer acquisition that uses gated, personalized offers. Download this new eBook to learn how your brand can implement this approach. — Read the Complete Story On Skift

Skift Global Forum 2019: How Mastercard Is Rethinking Loyalty and Innovating with Big Data

Skift Take: Travel brands are using sophisticated data tools and novel customer acquisition strategies to boost revenues and foster deeper engagement with their consumers, according to the latest findings from Mastercard’s data services team. — SkiftX Read the Complete Story On Skift

Skift Global Forum 2019: How Travel Leaders are Rethinking Customer Experience

Skift Take: Travel leaders are optimizing the customer experience through more thoughtful, human-centered design and technologies across the traveler journey. Here are our top takeaways from Skift Global Forum 2019. — Read the Complete Story On Skift

Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Skift Take: Consumers are so overwhelmed by choice these days, they sometimes simply give up on travel plans altogether. Brands like American Express Travel are hoping to end that lamentable state of affairs by combining old-school service with new technological tools that make the complete “customer journey” both high tech and high touch. — SkiftX … [Read more…]

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Skift Take: Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests. — SkiftX Read the Complete Story On Skift

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

Skift Take: Hotel merchandising and distribution were hot topics at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about attribute-based selling, a strategy that helps hotels better align customer needs with property amenities during the booking process. — SkiftX Read the Complete Story On Skift

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Skift Take: Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy. — SkiftX Read the Complete Story On Skift

Futurist Tobaccowala Warns Travel Marketers to Not Be Too Data-Driven

Publicis Groupe Chief Growth Officer Rishad Tobaccowala (left) speaks at Skift Global Forum in New York City on Sept. 19, 2019. Skift Skift Take: Advertising legend Rishad Tobaccowala lashes out at an over-dependence on data, and believes so-called FAANGs must be broken up. All this simply makes his forthcoming book, Restoring the Soul of Business: … [Read more…]

Expedia CEO Is Unfazed by Airbnb’s Growing Vacation Rental Lead

Shown here is a photo of Mark Okerstrom Expedia Group CEO and President speaking on-Stage at Skift Global Forum in New York on Thursday. Skift Skift Take: Mark Okerstrom, the chief of Expedia Group, has high hopes for his recently rebranded homesharing unit Vrbo. But as competition intensifies in the segment, we’re wondering if we’ll … [Read more…]

Booking Holdings Reaffirms Plan to Charge Commissions on Hotel Resort Fees

Glenn Fogel, who is the CEO and president of Booking Holdings, spoke at Skift Global Forum on September 18, 2019, with Executive Editor Dennis Schaal. Skift Skift Take: Despite criticism and reports of misgivings, Booking Holdings will plow ahead with a groundbreaking policy of charging commissions on resort fees charged by hotels, said CEO and president … [Read more…]