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Hotels-Backed Online Search Platform Roomkey Suspends Operations

Roomkey.com, founded by six of the world’s largest hotel companies, suspended its hotel search functions Monday, June 8. Adobe Skift Take: Roomkey.com’s demise (temporary or not) shouldn’t be seen as a sign hotel companies can’t compete with OTAs. But if revived, the brand will likely need a more in-your-face approach than pop-under ads to drive […]

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What to Watch Out for in the 2020 Travel Economy: New Skift Research

Skift Take: We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. Here’s what you need to know to be prepared. — Seth Borko Read the Complete Story On Skift

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An In-Depth Look at Hotel Chain Oyo’s Financials and Strategy: New Skift Research

Skift Take: Oyo promises a new type of hotel company. It’s an asset-light brand that seeks to connect the global long tail of mom-and-pop hotels through its tech and distribution platform. But can it live up to the hype? Skift Research dives deep into Oyo’s business strategy and financial performance. — Seth Borko Read the […]

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Hilton Seeks More Partnerships to Entice Low-Tier Loyalty Members

Hilton has several active loyalty partnerships, including with Amazon, Lyft and Foursquare. Bloomberg Skift Take: It’s easy for hotel chains to spend time and resources on their highest loyalty spenders. But there is plenty of money to be had at the other end of the tier as well. — Danni Santana Read the Complete Story […]