Futurist Tobaccowala Warns Travel Marketers to Not Be Too Data-Driven

Publicis Groupe Chief Growth Officer Rishad Tobaccowala (left) speaks at Skift Global Forum in New York City on Sept. 19, 2019. Skift Skift Take: Advertising legend Rishad Tobaccowala lashes out at an over-dependence on data, and believes so-called FAANGs must be broken up. All this simply makes his forthcoming book, Restoring the Soul of Business: … [Read more…]

Skift Global Forum Preview: Publicis Exec Tobaccowala Says Human Connection More Important Than Ever

Publicis Groupe Chief Growth Officer Rishad Tobaccowala. Tobaccowala will speak at Skift Global Forum in New York on September 18–19. Publicis Groupe Skift Take: Experiences are increasingly central to travel. This means travel companies should pay special attention to long-term values like relationships, authenticity, and emotional connection while also not forgetting about the bottom line. … [Read more…]