Hoteliers Take a Harder Look at How They Set Room Rates

The Bellagio Las Vegas belongs to MGM Resorts International, which is one of many hotel companies that have been investing more in revenue management technology. MGM Resorts Skift Take: Amateurs cut rates to fill hotel rooms. Pros take more sophisticated approaches, such as coordinating to stimulate demand from the most profitable customers. — Sean O’Neill … [Read more…]

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Skift Take: Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. How can industry executives make use of this powerful new tool? Register for our webinar on Wednesday, June 19 to find out. — Read the Complete Story On … [Read more…]

Hotels Tap New Tech to Clamp Down on Rogue Rates

Shown here is a person checking in at Park Hyatt Guangzhou. Sites like Google are directing consumers to online travel agencies that sometimes undercut hotels on rates that are out of contract. Hotel chains like Hyatt are hiring startups to help them track down these rogue rates. Fornova, one of those startups, has acquired another … [Read more…]