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biometrics contactless customs Digital facial recognition government privacy Services travel u.s. u.s. government

U.S. Needs to Tighten Oversight of How Airlines Use Facial Recognition Data: New Government Report

Delta Air Lines reveals their new biometric scanning technology at Hartsfield-Jackson International Airport in Atlanta, Georgia, on Monday, November 19, 2018. Facial recognition is popular, but a report published by the U.S. Government Accountability Office has found that U.S. Customs stumbled with the tech. Delta Skift Take: Facial recognition tech divides people. They say either […]

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apple brand marketing Digital Digital Marketing mobile apps privacy Services travel travel marketing

How Apple’s New Privacy Effort Will Impact Travel Marketing

Apple opened in July a new store at Ratchaprasong, Bangkok’s iconic intersection. Apple Skift Take: Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help. […]

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ad tech advertising airline marketing cross-channel Digital digital advertising email marketing marketing technology Media Mobile privacy travel travel attribution travel marketing

Hotel Marketers Prepare for the Death of Tracking Cookies

A traveler takes a photo at a temple. JumpStory Skift Take: You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn’t long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. […]

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Digital digital advertising Digital Marketing gdpr online booking privacy sgf2019 skift global forum sojern travel Travel Advertising

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Skift Take: Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy. — SkiftX Read the Complete Story On Skift