Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Skift Take: Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests. — SkiftX Read the Complete Story On Skift

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

Skift Take: There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead. — … [Read more…]

How Connected Employees Can Enhance Customer Experiences in Real Time

Skift Take: Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key. — Read the Complete Story On Skift

6 Big Travel Takeaways From Skift Tech Forum

Roger McNamee (left) of Elevation Partners spoke at Skift Tech Forum June 27, 2019 about the authoritarian nature of how Facebook and Google are using Big Data. At right is Skift founder and CEO Rafat Ali. Skift Skift Take: The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of … [Read more…]

Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

Skift Take: Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Tinyclues is helping travel brands like Thomas Cook use AI to deliver more personalized shopping and buying experiences to customers at scale. — SkiftX Read the Complete … [Read more…]

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Skift Take: Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. How can industry executives make use of this powerful new tool? Register for our webinar on Wednesday, June 19 to find out. — Read the Complete Story On … [Read more…]

Skift Megatrends Webinar: Everything is Converging in Hospitality

Skift Take: Our upcoming Skift Webinar, “Everything is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to attend on Thursday, March 28, 1-2pm EST. — Read the Complete Story On Skift