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covid-19 customer loyalty Digital experiential loyalty loyalty programs personalization salesforce travel

Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs

Skift Take: The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today’s customers expect. The stakes are higher than ever. — Read the Complete Story On Skift

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Accenture Interactive Digital marketing Media personalization personalized marketing travel webinar

Skift Webinar: Moving Beyond Demographics — Data Drives the Future of Travel Advertising

Skift Take: What does personalization mean in 2020, and what does it look like in a world where customers are becoming increasingly protective of their data? In this webinar, we’ll dive into what intelligent advertising and marketing campaigns can accomplish. — Read the Complete Story On Skift

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data analytics Digital Digital Marketing identity resolution online booking personalization personalized marketing travel

Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge

Skift Take: It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift is joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma. — Read the […]

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adara AI artificial intelligence CRM cross-channel data Digital machine learning omnichannel personalization predictive analytics predictive personalization travel travel marketing

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Skift Take: This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies. — Read the Complete Story On Skift

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customer loyalty Digital marketing marketing strategy personalization sgf2019 SheerID skift global forum travel

Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique

Skift Take: At Skift Global Forum 2019, we hosted a session with SheerID on how brands can gain loyal customers with a new form of customer acquisition that uses gated, personalized offers. Download this new eBook to learn how your brand can implement this approach. — Read the Complete Story On Skift

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airline technology airlines artificial intelligence big data customer data customer experience data analytics Digital personalization salesforce travel travel technology

Using the Power of Integrated Systems to Drive Next-Level Personalization

Skift Take: Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization. — Read the Complete Story On Skift

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Accenture Digital guest experience hotels marriott international personalization sgf2019 skift global forum travel

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Skift Take: Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests. — SkiftX Read the Complete Story On Skift

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Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

Skift Take: There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead. — […]

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airline airlines customer experience employees hospitality hotels microsoft Mobile mobile apps personalization Services technology travel travel technology

How Connected Employees Can Enhance Customer Experiences in Real Time

Skift Take: Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key. — Read the Complete Story On Skift

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AI artificial intelligence big data Digital facebook google personalization roger mcnamee Services travel

6 Big Travel Takeaways From Skift Tech Forum

Roger McNamee (left) of Elevation Partners spoke at Skift Tech Forum June 27, 2019 about the authoritarian nature of how Facebook and Google are using Big Data. At right is Skift founder and CEO Rafat Ali. Skift Skift Take: The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of […]