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Can Tripadvisor’s Grand Strategy Experiment Set It Apart?

Skift Take: Give Tripadvisor credit for its attempts mid-pandemic to diversify its various revenue streams at a time when Google is rising. But the latest push to get price-conscious travelers to book their entire trips on Tripadvisor will be a tough sell. — Dennis Schaal Read the Complete Story On Skift

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Justice Department Very Close to Addressing Some of the Travel Industry’s Google Problems

Skift Take: If the U.S. Department of Justice indeed takes imminent steps to begin the process of leveling the playing field for Google’s travel advertisers and competitors in other verticals, the size of the impact would depend on the specifics. There will be a lot of wrangling — and this could be the beginning of […]

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Trivago CEO and Kayak Co-Founder Possess Skewed Views on the Best Way to Innovate

Skift Take: When it comes to brainstorming, there’s no substitute for a Skift reporter ambling over to a Skift Research analyst’s desk, and shooting the breeze about Oyo’s model, or looking over a shoulder to view on screen how Expedia’s marketing spend is trending. That dynamic is really tough to replicate on Zoom. — Dennis […]

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Google Cut Off an Online Travel Company and Sent In the Bill Collectors

Skift Take: With parent company Alphabet generating $79 billion in revenue in the first half of 2020, Google is relentlessly rolling out new travel products. Not to mention, it is dictating content-licensing and advertising terms to cash-strapped partners while a pandemic rages. Enough said. — Dennis Schaal Read the Complete Story On Skift

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Major Online Travel Exec: Negotiating With Google Is Almost Pointless

Skift Take: Deep-pocketed Google clearly didn’t appease suffering travel advertisers in any meaningful way because it didn’t have to — it’s Google. Don’t look for Google to find religion in terms of being a more collaborative partner perhaps until regulators would take it down a peg. — Dennis Schaal Read the Complete Story On Skift