Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Southwest Airlines was ahead of the airline industry so far in 2019 with the highest Net Promoter Score of 71, according to NICE Satmetrix research. Skift Skift Take: Loyal customers may love your product and service, but the goal is to get them to spread the word. Here’s everything you need to know about Net … [Read more…]

National parks, monuments, forests

Gaze up at Half Dome, and it’s obvious why Yosemite has national park status. Witness the wildflower bloom in Anza-Borrego Desert State Park during spring, and it may be less clear why California’s largest state park doesn’t. The United States’ parks and public lands fall under a number of designations. Most of us have probably … [Read more…]