Hotel Marketers Prepare for the Death of Tracking Cookies

A traveler takes a photo at a temple. JumpStory Skift Take: You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn’t long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. … [Read more…]

San Diego Deploys Alipay to Boost Chinese Tourism

The historic Gaslamp Quarter in downtown San Diego, known for its nightlife, is shown here. Brand USA is helping San Diego connect with Chinese tourists through a partnership with Chinese digital payment giant Alipay and Fliggy, an online travel agent platform owned by Alibaba. Bob Pinto / Flickr Skift Take: China is California’s top long-haul … [Read more…]

Google Maps Poised to Be an $11 Billion Business in 4 Years

Google Maps rolled out an augmented reality feature. A traveler tries it in Vietnam. Justanothersimian / YouTube Skift Take: When you’re Google, you can take more than a decade to hone a product such as Google Maps and attract more than a billion users without having to worry that it isn’t making lots of money. … [Read more…]

What Makes Millennial, Gen Z Travelers From India and China So Different From Western Peers

Millennial and Gen Z travelers from India and China are avid and optimistic travelers. In the photo, three young women take a selfie on a smartphone. Tri Hua / Pexels Skift Take: With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to … [Read more…]

Alipay Expands to Cater to Chinese Tourists in Europe

Anthony Kwan / Bloomberg Skift Take: Travel brands and destinations take note: Offering digital mobile payment methods is an effective way to appeal to Chinese outbound travelers, who are adopting apps like Alipay and WePay in ever growing numbers. — Faye Chiu Read the Complete Story On Skift

How Connected Employees Can Enhance Customer Experiences in Real Time

Skift Take: Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key. — Read the Complete Story On Skift

Amazon Confirms Flight-Booking Launch as Part of a Superapp Strategy

Amazon Prime Air Boeing 767, photographed on August 8, 2016 from Wolfe Air Learjet 25B. Amazon launched a domestic flight service in India. Chad Slattery / Amazon Skift Take: Amazon wants to be a superapp, the mobile tool of choice to book flights, buy books, and make payments. In travel, flights are only the beginning. … [Read more…]

WeChat Mini Program Launches at World’s Tallest Building in Dubai

The Burj Khalifa in Dubai, April 2018. Christopher Pike / Bloomberg Skift Take: As Chinese outbound travel continues to rise, this high-spending segment is increasingly appealing to destinations worldwide. Deploying WeChat, China’s No. 1 superapp, may be key for travel brands and destinations looking to unlock this market. — Faye Chiu Read the Complete Story … [Read more…]

Google Expands Power Over Local Discovery and Travel Tools

An example from Google’s video mockup of new Duplex features. Google Skift Take: It will be fascinating to see whether consumers embrace booking various elements of travel using Google Assistant. Perhaps more interesting is the way that Google Maps has become an all-purpose superapp in recent years. — Andrew Sheivachman Read the Complete Story On … [Read more…]