Categories
asia Digital japan line line travel japan messaging metasearch Mobile superapps travel

Japan’s Top Messaging App Has a Pandemic-Mindful Strategy for Domestic Tourism

A user in Tokyo looks at information about the country’s domestic tourism campaign via the LineTravel.jp superapp. Line Travel Japan is helping the country try to boost tourism without spreading the pandemic by targeting discounts to residents of specific areas. LineTravel.jp Skift Take: Take a look at how Japan’s most popular messaging app has approached […]

Categories
ad tech advertising airline marketing cross-channel Digital digital advertising email marketing marketing technology Media Mobile privacy travel travel attribution travel marketing

Hotel Marketers Prepare for the Death of Tracking Cookies

A traveler takes a photo at a temple. JumpStory Skift Take: You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn’t long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. […]

Categories
brand usa Chinese travelers Destinations Digital Mobile North America & Caribbean san diego san diego tourism authority travel

San Diego Deploys Alipay to Boost Chinese Tourism

The historic Gaslamp Quarter in downtown San Diego, known for its nightlife, is shown here. Brand USA is helping San Diego connect with Chinese tourists through a partnership with Chinese digital payment giant Alipay and Fliggy, an online travel agent platform owned by Alibaba. Bob Pinto / Flickr Skift Take: China is California’s top long-haul […]

Categories
advertising Digital google google maps hotels marketing Mobile morgan stanley restaurants travel

Google Maps Poised to Be an $11 Billion Business in 4 Years

Google Maps rolled out an augmented reality feature. A traveler tries it in Vietnam. Justanothersimian / YouTube Skift Take: When you’re Google, you can take more than a decade to hone a product such as Google Maps and attract more than a billion users without having to worry that it isn’t making lots of money. […]

Categories
consumer insights Destinations Digital gen z millennials Mobile Skift Originals skift research survey Tour Operators tourism travel

What Makes Millennial, Gen Z Travelers From India and China So Different From Western Peers

Millennial and Gen Z travelers from India and China are avid and optimistic travelers. In the photo, three young women take a selfie on a smartphone. Tri Hua / Pexels Skift Take: With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to […]

Categories
chinese tourists Digital Mobile travel weibo

Chinese Millennials Turn to Weibo for Trip Planning

Young Asian tourists get ready for an Instagram moment. Chinese travelers turn to Weibo for trip planning. CJ Dayrit / Unsplash Skift Take: WeChat may have eclipsed Chinese social media platform Weibo in recent past, but it can still serve as a key marketing tool for travel brands and destinations that want to attract coveted […]

Categories
Digital Mobile travel

Alipay Expands to Cater to Chinese Tourists in Europe

Anthony Kwan / Bloomberg Skift Take: Travel brands and destinations take note: Offering digital mobile payment methods is an effective way to appeal to Chinese outbound travelers, who are adopting apps like Alipay and WePay in ever growing numbers. — Faye Chiu Read the Complete Story On Skift

Categories
airline airlines customer experience employees hospitality hotels microsoft Mobile mobile apps personalization Services technology travel travel technology

How Connected Employees Can Enhance Customer Experiences in Real Time

Skift Take: Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key. — Read the Complete Story On Skift

Categories
amazon amazon prime apps Booking Sites Digital flights india loyalty Mobile superapp travel

Amazon Confirms Flight-Booking Launch as Part of a Superapp Strategy

Amazon Prime Air Boeing 767, photographed on August 8, 2016 from Wolfe Air Learjet 25B. Amazon launched a domestic flight service in India. Chad Slattery / Amazon Skift Take: Amazon wants to be a superapp, the mobile tool of choice to book flights, buy books, and make payments. In travel, flights are only the beginning. […]

Categories
Chinese tourism chinese tourists Destinations Digital dubai Middle East Mobile social media travel travel tech wechat

WeChat Mini Program Launches at World’s Tallest Building in Dubai

The Burj Khalifa in Dubai, April 2018. Christopher Pike / Bloomberg Skift Take: As Chinese outbound travel continues to rise, this high-spending segment is increasingly appealing to destinations worldwide. Deploying WeChat, China’s No. 1 superapp, may be key for travel brands and destinations looking to unlock this market. — Faye Chiu Read the Complete Story […]