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apple brand marketing Digital Digital Marketing mobile apps privacy Services travel travel marketing

How Apple’s New Privacy Effort Will Impact Travel Marketing

Apple opened in July a new store at Ratchaprasong, Bangkok’s iconic intersection. Apple Skift Take: Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help. […]

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coronavirus coronavirus recovery Digital mobile apps Services travel travel apps

New Sites and Apps Aim to Dispel Confusion About Travel Restrictions Worldwide

Passengers of a flight from Amsterdam wearing protective face masks arrive at the Eleftherios Venizelos International Airport, following the easing of measures against the spread of coronavirus disease, in Athens, Greece, June 15, 2020. Alkis Konstantinidis / Reuters Skift Take: Who isn’t confused about the ever-changing pandemic-related restrictions in place? It’s good to have some […]

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How India’s SpiceJet Is Using Tech to Innovate During the Pandemic

A SpiceJet Boeing aircraft in India. SpiceJet Skift Take: SpiceJet has championed reforms of airport processes that have already changed how all air travelers in India fly on all airlines. In a move reported here first, the budget carrier will begin to sell some of the tech it has developed to other airlines. — Sean […]

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Jet Lag App Timeshifter Makes Moves on Asia’s Hotels, Airlines

Timeshifter – The Jet Lag App. Timeshifter Skift Take: Timeshifter, brandishing NASA-approved science, wants to revolutionize how the travel industry helps guests fight jet lag. The science has won consumers over, and is a no-brainer for airlines. But in Asia’s cutthroat hotel business, how it can integrate the app into different branded programs is perhaps […]

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Skift Global Forum 2019: How American Express Is Improving Customer Experience with a Focus on Meaningful Moments

Skift Take: Consumers are so overwhelmed by choice these days, they sometimes simply give up on travel plans altogether. Brands like American Express Travel are hoping to end that lamentable state of affairs by combining old-school service with new technological tools that make the complete “customer journey” both high tech and high touch. — SkiftX […]

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How Connected Employees Can Enhance Customer Experiences in Real Time

Skift Take: Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key. — Read the Complete Story On Skift

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Digital loyalty Media mobile apps PressReader travel

The Hotels, Airlines, and Cruise Brands Using Premium Content to Build Loyalty

Skift Take: Some innovative hotels, airlines, and cruise operators are using premium content to deepen their connection with guests and enhance consumer experience. — Read the Complete Story On Skift