Categories
asia Digital japan line line travel japan messaging metasearch Mobile superapps travel

Japan’s Top Messaging App Has a Pandemic-Mindful Strategy for Domestic Tourism

A user in Tokyo looks at information about the country’s domestic tourism campaign via the LineTravel.jp superapp. Line Travel Japan is helping the country try to boost tourism without spreading the pandemic by targeting discounts to residents of specific areas. LineTravel.jp Skift Take: Take a look at how Japan’s most popular messaging app has approached […]

Categories
advertising booking booking holdings Booking Sites commissions Digital expedia metasearch online travel travel trivago

Booking’s Ad Play on Trivago Shows How to Create Opportunity From Crisis

Pictured is the Il Boro Tuscany property in France on August 24, 2019. Trivago is seeing increased demand for drive trips to rural areas. R Boed / Flickr.com Skift Take: Trivago was glad to see that Booking Holdings kept on advertising, however modestly, and upped its bidding in Trivago auctions while many other partners went […]

Categories
Booking Sites cendyn Coronavirus and Hospitality Derbysoft Digital google google travel hotel marketing hotels metasearch travel travel metasearch tripadvisor triptease trivago

Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Hotel H20, a property that’s part of Manila Ocean Park in the Philippines. Hotel H20 Skift Take: New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. — Sean O’Neill Read the Complete Story On Skift

Categories
advertising Booking Sites ceo interviews consumer behavior coronavirus Coronavirus and Hospitality Digital local marketing metasearch travel trivago

Trivago CEO Details How Company’s Coronavirus Pivot May Reflect the Immediate Future of Travel

Evening rain is pictured on August 10, 2016 near Schalksmühle, North Rhine-Westphalia, Germany. Trivago thinks Germans will opt for shorter trips to the mountains and coastal areas. Markus Trienke / Flickr.com Skift Take: Can Trivago really emerge from the coronavirus crisis in a stronger position? It appears to be making similar bets to what others […]

Categories
booking holdings Booking Sites booking.com Coronavirus and Hospitality Digital direct booking hotels mergers metasearch short-term rentals travel tripadvisor

Are the Views of the CEOs of Tripadvisor and Booking Holdings Sage or Stale for Travel Post-Pandemic?

Tripadvisor CEO Steve Kaufer (left) and Booking Holdings CEO Glenn Fogel appeared separately at the Skift Global Forum in New York City in 2019. Skift Skift Take: Surprises will inevitably pop up that Glenn Fogel, Steve Kaufer, and others can’t envision now about what the travel industry may look like in 2022 and beyond. So […]

Categories
artificial intelligence Derbysoft Digital hospitality hotel tech hotel technology hotels machine learning metasearch travel travel metasearch

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

Skift Take: Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place. — Read the Complete Story On Skift

Categories
advertising alternative accommodations Booking Sites booking.com Digital earnings expedia google marketing metasearch travel trivago

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Skift Take: Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can’t control, including Google’s incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch […]

Categories
Digital google google travel metasearch travel

The Many Ways Google Impacts Travel: New Skift Research

Skift Take: No matter where in the travel industry you turn, one company seems to be on everyone’s lips: Google. — Seth Borko Read the Complete Story On Skift

Categories
Booking Sites corporate governance Digital experiences greg maffei liberty tripadvisor metasearch restaurants short-term rentals steve kaufer travel tripadvisor

What’s Wrong at Tripadvisor?

Shown here is a Tripadvisor store at Toronto airport. Raysonho @ Open Grid Scheduler / Scalable Grid Engine / Wikimedia Skift Take: Question: At Tripadvisor, as a controlled company, what mechanisms did minority shareholders have to pressure Chairman Greg Maffei to make dramatic changes? Answer: Relatively few. — Dennis Schaal Read the Complete Story On […]

Categories
airlines alphabet Booking Sites Digital flights google google flights metasearch online travel agencies otas travel

Google Flights Ends Booking Charges for Airlines That Paid

Los Angeles International Airport gets passenger screening enhancements. Pictured is a United Airlines bag drop. Google is dropping the charges it asked airlines to pay in Google Flights. United Continental Holdings Skift Take: With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it […]