The Surprising Rise of Hotel Spending on Metasearch Advertising

The Toronto city skyline with various hotels to choose from is seen from a building under construction in 2013. Brent Lewin / Bloomberg Skift Take: Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That’s a boon for vendors providing connectivity and automation services. But it’s also a welcome, if … [Read more…]

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

The facade and logo outside Trivago headquarters in Dusseldorf, Germany. Trivago is trying to improve its relationships with its largest advertisers. Trivago Skift Take: Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very … [Read more…]

Booking Site Ixigo’s Rail-First Strategy Propels Growth in India

An illustration of how consumers can use the Ixigo trains app to overlay a digital image and discover which train car their ticketed seat is in. Ixigo CEO Aloke Bajpai said the startup he co-founded is now achieving rapid growth. Ixigo Skift Take: An exclusive first look at Ixigo’s fiscal year financials reveals that the … [Read more…]

Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets

Trivago is experimenting with new TV ad concepts, including having its actor spokespeople merely narrate spots instead of appearing in them. Trivago Skift Take: Google is eating the world. When metasearch sites such as Trivago see a strategic benefit in increasing their advertising in Google metasearch, it’s not only enough to make your head spin, … [Read more…]