Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Hotel H20, a property that’s part of Manila Ocean Park in the Philippines. Hotel H20 Skift Take: New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. — Sean O’Neill Read the Complete Story On Skift

Trivago CEO Details How Company’s Coronavirus Pivot May Reflect the Immediate Future of Travel

Evening rain is pictured on August 10, 2016 near Schalksmühle, North Rhine-Westphalia, Germany. Trivago thinks Germans will opt for shorter trips to the mountains and coastal areas. Markus Trienke / Flickr.com Skift Take: Can Trivago really emerge from the coronavirus crisis in a stronger position? It appears to be making similar bets to what others … [Read more…]

Are the Views of the CEOs of Tripadvisor and Booking Holdings Sage or Stale for Travel Post-Pandemic?

Tripadvisor CEO Steve Kaufer (left) and Booking Holdings CEO Glenn Fogel appeared separately at the Skift Global Forum in New York City in 2019. Skift Skift Take: Surprises will inevitably pop up that Glenn Fogel, Steve Kaufer, and others can’t envision now about what the travel industry may look like in 2022 and beyond. So … [Read more…]

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

Skift Take: Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place. — Read the Complete Story On Skift

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Skift Take: Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can’t control, including Google’s incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch … [Read more…]

What’s Wrong at Tripadvisor?

Shown here is a Tripadvisor store at Toronto airport. Raysonho @ Open Grid Scheduler / Scalable Grid Engine / Wikimedia Skift Take: Question: At Tripadvisor, as a controlled company, what mechanisms did minority shareholders have to pressure Chairman Greg Maffei to make dramatic changes? Answer: Relatively few. — Dennis Schaal Read the Complete Story On … [Read more…]

Google Flights Ends Booking Charges for Airlines That Paid

Los Angeles International Airport gets passenger screening enhancements. Pictured is a United Airlines bag drop. Google is dropping the charges it asked airlines to pay in Google Flights. United Continental Holdings Skift Take: With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it … [Read more…]

Hipmunk Co-Founders Spurned by SAP Concur in Attempt to Buy Back the Company

Hipmunk co-founders Adam Goldstein (left) and Steve Huffman tired to buy back the company from Concur. Hipmunk Skift Take: It isn’t very unusual for a company like Hipmunk to get acquired and then to fade into oblivion in the clutches of a much larger corporation. That’s the way it goes in the heartless mergers-and-acquisitions game. … [Read more…]

Google Is Phasing Out Its Buzzy Touring Bird Tours and Activities Search Feature

The USS Constitution is shown in Boston Harbor. Google is phasing out Touring Bird, which enabled users to compare tour options. Associated Press Skift Take: Touring Bird gained no traction in the real world outside Area 120, and for all the inroads metasearch has made in hotels, flights, and cars, it has really struggled in … [Read more…]