Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Roger McNamee, early investor in Facebook, speaking on May 27, 2019, at Skift Tech Forum 2019 in San Francisco with Skift founder and CEO Rafat Ali. Skift Skift Take: Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now … [Read more…]

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Skift Take: Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role. — Read the Complete Story On Skift

Beyond Bookings: South Africa’s Travelstart Expands Into Media Space

Visitors play beach tennis and sit beneath parasols on Lagoon beach in Cape Town, South Africa, the kind of travelers Travelstart’s new media hub aims to target. Kevin Sutherland / Bloomberg Skift Take: Brands love an audience, and Travelstart boasts the best online travel booking numbers in Africa. Little wonder this leading online travel agency … [Read more…]

What Local News Tells Us About Overtourism: New Skift Research

The Blue Lagoon, pictured above, is one of Iceland’s most popular tourist attractions. dconvertini / Flickr Skift Take: Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism. — Seth Borko Leather Passport Holder Cover Travel case Wallet USA Emblem Gold $2.79End Date: Monday … [Read more…]

What Locals Feel About Overtourism: A Skift Research Report

Skift Take: Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics. — Seth Borko Read the Complete Story On Skift

The Hotels, Airlines, and Cruise Brands Using Premium Content to Build Loyalty

Skift Take: Some innovative hotels, airlines, and cruise operators are using premium content to deepen their connection with guests and enhance consumer experience. — Read the Complete Story On Skift

Airlines, Hotels and Other Brands Are Tired of Paying Google for Their Own Names

Attendees watch a presentation during a Google Inc. 20th anniversary event in San Francisco, California, U.S. David Paul Morris / Bloomberg Skift Take: Google risks alienating users if it doesn’t deliver the best results. As it seeks to maximize revenue on search results the “best results” aren’t always what would be best for users. — … [Read more…]