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Understanding Tripadvisor’s Path to Recovery: New Skift Research

Skift Take: Tripadvisor had been working on a turnaround even before Covid-19 hit. We take a deep dive into the company’s financials, business strategies, and challenges for 2020 and beyond. — Seth Borko Read the Complete Story On Skift

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Five Ways Travel Brands Can Double Down on ‘Discovery’ to Re-Engage and Rebound

Skift Take: With people spending more time at home — perusing social media on their mobile devices while dreaming about their next trip — travel brands have an opportunity to get customers booking again by creating compelling discovery and trip-planning experiences. — Facebook Read the Complete Story On Skift

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Online Family Travel Club Launched by Wall Street Journal Alums Unbowed by Pandemic

A family at a South African beach in KwaZulu-Natal province. The Expedition is a new subscription-based, online club of people sharing tips about family travel. It’s founded by Sara Clemence and Ryan Sager. South African Tourism Skift Take: Two journalists have soft-launched a family travel brand called The Expedition. It feels very much born in […]

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Tripadvisor Is a Media Business So Why Did It Unload These 8 Brands?

This November 2004 screenshot shows Booking Buddy’s hotel compare tool. Booking Buddy was one of the brands that Tripadvisor sold to Hopjump in July 2020. PlaceIt by Breezi Skift Take: While other online travel companies, such as Expedia Group, pursued robust media businesses over the years, Tripadvisor neglected it. In turn, it’s now trying to […]

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Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

Skift Take: Vrbo is one of the only major short-term rental platforms with advertising opportunities. This, combined with its valuable, high-spending audience of family and group travelers, will likely make it an appealing offering to brands. — Read the Complete Story On Skift

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Hotel Marketers Prepare for the Death of Tracking Cookies

A traveler takes a photo at a temple. JumpStory Skift Take: You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn’t long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. […]

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Do Travel Influencers Have a Future Now?

Travel influencers are closed for business. Mesut Kaya / Unsplash Skift Take: With the travel industry at a historic low, it’s hard to see how travel influencers may survive. But with people spending more time than ever on their phones, influencers may find themselves with a heightened level of audience trust when travel starts to […]

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The New York Times Drops Travel Section — For Now

The New York Times Travel section Skift Skift Take: It makes practical sense that The New York Times would temporarily stop printing the travel section. But it’s hard not to see the symbolism of the move. — Rosie Spinks Read the Complete Story On Skift

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Lonely Planet Closes Major Offices But Plans to Keep Publishing Guidebooks

A Lonely Planet New York City guidebook as seen in 2010. The company is closing several offices but plans on still publishing guidebooks. Razian / Skift Take: It is more than symbolic that Lonely Planet is closing a facility in Australia, where it was born. It’s indeed lonely for anyone traveling these days, and […]

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Skift Webinar: Moving Beyond Demographics — Data Drives the Future of Travel Advertising

Skift Take: What does personalization mean in 2020, and what does it look like in a world where customers are becoming increasingly protective of their data? In this webinar, we’ll dive into what intelligent advertising and marketing campaigns can accomplish. — Read the Complete Story On Skift