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Marriott partnering with NPF

Right now, the hospitality industry and public lands need to work together more than ever. That’s why Marriot Bonvoy just announced a marketing partnership with the National Park Foundation (NPF), the official nonprofit partner of the National Park Service. The partnership includes the unveiling of a new dedicated travel planning website that makes it easy […]

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Travel Companies Are Hiring Despite Epic Job Losses

Some luxury hotels in Chicago were working in February 2020 with Heartland Alliance, a nonprofit that helps refugees find jobs. Despite massive travel industry job losses around the world because of the coronavirus pandemic, some travel companies are indeed hiring. Adobe Stock Image Skift Take: Amidst the carnage, there are job openings in the travel […]

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Hotels-Backed Online Search Platform Roomkey Suspends Operations

Roomkey.com, founded by six of the world’s largest hotel companies, suspended its hotel search functions Monday, June 8. Adobe Skift Take: Roomkey.com’s demise (temporary or not) shouldn’t be seen as a sign hotel companies can’t compete with OTAs. But if revived, the brand will likely need a more in-your-face approach than pop-under ads to drive […]

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Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?

A Marriott Hotels property. The company was handed a proposed fine of £99.2 million last year. Marriott International Skift Take: Those headline fines were pretty jaw-dropping, but it seems more than likely that they will be massively reduced whenever they are finally rubber-stamped. — Patrick Whyte Read the Complete Story On Skift

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How Much Did Big Travel Companies Spend on TV Ads in 2019?

The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv Trivago Skift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the […]

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Expedia CEO Is Unfazed by Airbnb’s Growing Vacation Rental Lead

Shown here is a photo of Mark Okerstrom Expedia Group CEO and President speaking on-Stage at Skift Global Forum in New York on Thursday. Skift Skift Take: Mark Okerstrom, the chief of Expedia Group, has high hopes for his recently rebranded homesharing unit Vrbo. But as competition intensifies in the segment, we’re wondering if we’ll […]

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Expedia Being Investigated for Conspiring With Hotels to Suppress Competition

The Expedia app. The company is under investigation in Utah. Bloomberg Skift Take: These are some pretty serious allegations but we’ll have to wait and see how far this one gets before any juicy details emerge. — Patrick Whyte Read the Complete Story On Skift

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Expedia Faces Stiff Headwinds in Rebranded Short-Term Rental Business

Expedia Group’s short-term rental business struggled in the first quarter of 2019. Olivia Carville / Bloomberg Skift Take: When Expedia announced the acquisition of HomeAway in 2015, then-CFO Mark Okerstrom called it “a huge opportunity on a go-forward basis.” Today, it still is, but now-CEO Okerstrom said the short-term rental business must strive to gain […]