TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time

TripAdvisor saw decreased free traffic from Google in the second quarter of 2019. Pictured is Google Maps, a key part of Google’s travel initiatives. Bloomberg Skift Take: A new loyalty program and a brand campaign to bolster direct traffic and user engagement are among the measures TripAdvisor is working on to counter the fact that … [Read more…]

Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure

Booking Holdings CEO Glenn Fogel wants to speed up the pace of execution at the company. BTO / Flickr Skift Take: Booking Holdings, along with Expedia Group, have both had to deal with acquisitions and integrations that have been taking too long. Booking officials are undoubtedly frustrated with the pace of progress at OpenTable and … [Read more…]

Booking Quietly Taps Google Heavy Hitter to Lead Marketing in Exec Reorg

Arjan Dijk, a former Google executie, is the new chief marketing officer at Booking.com. Skift Take: Glenn Fogel adding CEO to his Booking.com title as Gillian Tans transitioned to a one-year chairwoman role was not the only element of the management shakeup at the parent company’s largest brand in June. The executive changes were more … [Read more…]

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

A screenshot from Momondo’s The World Piece video in which some 60 participants create an interwoven tattoo. Momondo Skift Take: When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo’s core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, … [Read more…]

Here Are Travel’s Big Winners in an Antitrust Crackdown on Big Tech

The federal government is contemplating a regulatory crackdown against Google, Facebook and Amazon. Skift Take: Some are too scared to say so publicly, but much of the travel industry would welcome a diminution of Google’s vast market power. If a U.S. regulatory probe gets going against Big Tech, it is a very open question how … [Read more…]

Skift Webinar: How Travel Brands Can Target Offers Like Retail Giants

Skift Take: In our upcoming webinar on Wednesday, May 8th, 1-2 p.m. EDT, we’ll examine the tactics used by leading retail brands to target high-value customer segments and uncover actionable strategies for travel marketers to build a more sustainable e-commerce model. — Read the Complete Story On Skift