Airbnb Rolled Up $809 Million in Acquisitions in 3 Years on Way to IPO

Skift Take: If Airbnb hasn’t already devoted resources anew to HotelTonight and expanding its hotel business, the short-term rental giant assuredly will once it goes public. After all, in addition to Google, Airbnb sees online travel agencies, with their wide breadth of accommodations’ offerings, as its most significant set of competitors.  — Dennis SchaalRead the…… Continue reading Airbnb Rolled Up $809 Million in Acquisitions in 3 Years on Way to IPO

Expedia Bolsters Its Promise to Streamline by Sharpening Use of Data

Expedia dancers in pre-Covid times, May 8, 2007, outside an Illinois state government building. Daniel O’Nell / Flickr.comSkift Take: Using an American football analogy, Expedia Group is working on technique and drawing up a new playbook during its bye week. The company claims to not care much about market share dynamics now because travel volumes…… Continue reading Expedia Bolsters Its Promise to Streamline by Sharpening Use of Data

The Explosion of Media Consumption in a Pandemic and Implications for Travel

Activate CEO Michael Wolf hosting a session at the recent WSJ Tech Live conference. ActivateSkift Take: The explosion of media consumption around the globe this pandemic year has huge implications for the future of every business sector, including travel. Watch this video to get your head spinning … well, you’ll see. — Rafat AliRead the…… Continue reading The Explosion of Media Consumption in a Pandemic and Implications for Travel

Expedia CEO Details Anti-Google Game Plan

Expedia’s new CEO, Peter Kern, wants to reduce the company’s reliance on Google marketing. Expedia GroupSkift Take: Can Expedia Group wean itself away from Google, and avoid performance marketing spending when it doesn’t hit return on investment targets? New CEO Peter Kern said the coronavirus crisis presents an opportunity to chase these goals. Kern will…… Continue reading Expedia CEO Details Anti-Google Game Plan

Trivago CEO Details How Company’s Coronavirus Pivot May Reflect the Immediate Future of Travel

Evening rain is pictured on August 10, 2016 near Schalksmühle, North Rhine-Westphalia, Germany. Trivago thinks Germans will opt for shorter trips to the mountains and coastal areas. Markus Trienke / Flickr.comSkift Take: Can Trivago really emerge from the coronavirus crisis in a stronger position? It appears to be making similar bets to what others are…… Continue reading Trivago CEO Details How Company’s Coronavirus Pivot May Reflect the Immediate Future of Travel

How Travel Brands Are Approaching TV Advertising Now

Hotels.com’s Captain Obvious in its COVID-19 Social Distancing TV commercial. The company pivoted its advertising because of the pandemic. Hotels.comSkift Take: Most travel brands aren’t doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they’d better be very clever in terms of sensitivities, or risk…… Continue reading How Travel Brands Are Approaching TV Advertising Now

Skift Webinar: Moving Beyond Demographics — Data Drives the Future of Travel Advertising

Skift Take: What does personalization mean in 2020, and what does it look like in a world where customers are becoming increasingly protective of their data? In this webinar, we’ll dive into what intelligent advertising and marketing campaigns can accomplish. — Read the Complete Story On Skift

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Skift Take: Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can’t control, including Google’s incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch…… Continue reading Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

How Much Did Big Travel Companies Spend on TV Ads in 2019?

The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv TrivagoSkift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence…… Continue reading How Much Did Big Travel Companies Spend on TV Ads in 2019?

Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Pictured is a screengrab from a Kayak video about trip-planning. Kayak and OpenTable are highlighting their ties to Booking.com to heighten Booking.com’s appear in the United States. KayakSkift Take: Booking.com may be a household name in Europe, but Kayak and OpenTable are far better known in the United States. Parent company Booking Holdings is touting…… Continue reading Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing