TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time

TripAdvisor saw decreased free traffic from Google in the second quarter of 2019. Pictured is Google Maps, a key part of Google’s travel initiatives. Bloomberg Skift Take: A new loyalty program and a brand campaign to bolster direct traffic and user engagement are among the measures TripAdvisor is working on to counter the fact that … [Read more…]

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

Skift Take: There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead. — … [Read more…]

Amazon Confirms Flight-Booking Launch as Part of a Superapp Strategy

Amazon Prime Air Boeing 767, photographed on August 8, 2016 from Wolfe Air Learjet 25B. Amazon launched a domestic flight service in India. Chad Slattery / Amazon Skift Take: Amazon wants to be a superapp, the mobile tool of choice to book flights, buy books, and make payments. In travel, flights are only the beginning. … [Read more…]

Amazon’s Travel Strategy Comes Into Focus

Amazon previously tried selling hotel stays via weekend getaways, but is trying anew with flights in India. Skift Skift Take: The same rules that apply to run-of-the-mill travel sellers do not necessarily apply to Amazon. While cash back on flights in India may seem loss-generating and unsustainable, for Amazon it could be a winning strategy. … [Read more…]

The Hotels, Airlines, and Cruise Brands Using Premium Content to Build Loyalty

Skift Take: Some innovative hotels, airlines, and cruise operators are using premium content to deepen their connection with guests and enhance consumer experience. — Read the Complete Story On Skift