Decoding a Viable Metric for Measuring Customer Loyalty in Travel

Southwest Airlines was ahead of the airline industry so far in 2019 with the highest Net Promoter Score of 71, according to NICE Satmetrix research. Skift Skift Take: Loyal customers may love your product and service, but the goal is to get them to spread the word. Here’s everything you need to know about Net … [Read more…]

Skift Global Forum 2019: How Travel Leaders are Rethinking Customer Experience

Skift Take: Travel leaders are optimizing the customer experience through more thoughtful, human-centered design and technologies across the traveler journey. Here are our top takeaways from Skift Global Forum 2019. — Read the Complete Story On Skift

Jet Lag App Timeshifter Makes Moves on Asia’s Hotels, Airlines

Timeshifter – The Jet Lag App. Timeshifter Skift Take: Timeshifter, brandishing NASA-approved science, wants to revolutionize how the travel industry helps guests fight jet lag. The science has won consumers over, and is a no-brainer for airlines. But in Asia’s cutthroat hotel business, how it can integrate the app into different branded programs is perhaps … [Read more…]

Executive Q&A: Connecting the Dots Between Loyalty and Design

Skift Take: Travel brands are beginning to embrace the principles of human-centered design to rethink the way they develop products and experiences. But where does loyalty fit into the equation? Empathy and giving the customer a seat at the table is a great place to start. — Read the Complete Story On Skift

TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time

TripAdvisor saw decreased free traffic from Google in the second quarter of 2019. Pictured is Google Maps, a key part of Google’s travel initiatives. Bloomberg Skift Take: A new loyalty program and a brand campaign to bolster direct traffic and user engagement are among the measures TripAdvisor is working on to counter the fact that … [Read more…]

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

Skift Take: There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead. — … [Read more…]

Amazon Confirms Flight-Booking Launch as Part of a Superapp Strategy

Amazon Prime Air Boeing 767, photographed on August 8, 2016 from Wolfe Air Learjet 25B. Amazon launched a domestic flight service in India. Chad Slattery / Amazon Skift Take: Amazon wants to be a superapp, the mobile tool of choice to book flights, buy books, and make payments. In travel, flights are only the beginning. … [Read more…]

Amazon’s Travel Strategy Comes Into Focus

Amazon previously tried selling hotel stays via weekend getaways, but is trying anew with flights in India. Skift Skift Take: The same rules that apply to run-of-the-mill travel sellers do not necessarily apply to Amazon. While cash back on flights in India may seem loss-generating and unsustainable, for Amazon it could be a winning strategy. … [Read more…]

The Hotels, Airlines, and Cruise Brands Using Premium Content to Build Loyalty

Skift Take: Some innovative hotels, airlines, and cruise operators are using premium content to deepen their connection with guests and enhance consumer experience. — Read the Complete Story On Skift