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Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs

Skift Take: The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today’s customers expect. The stakes are higher than ever. — Read the Complete Story On Skift

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Loyalty Programs Still Show Some Life for Decimated Hotels and Airlines

In this October 2014 photo, a Frontier Airlines employee directs passengers at Cleveland Hopkins International Airport in Cleveland. Many travelers have been continuing to buy frequent flier miles and hotel points, providing options to help cash-starved airlines and hotels. Tony Dejak / Associated Press Skift Take: In the past two months, travelers have bought roughly […]

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Hilton Seeks More Partnerships to Entice Low-Tier Loyalty Members

Hilton has several active loyalty partnerships, including with Amazon, Lyft and Foursquare. Bloomberg Skift Take: It’s easy for hotel chains to spend time and resources on their highest loyalty spenders. But there is plenty of money to be had at the other end of the tier as well. — Danni Santana Read the Complete Story […]