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Japan’s Top Messaging App Has a Pandemic-Mindful Strategy for Domestic Tourism

A user in Tokyo looks at information about the country’s domestic tourism campaign via the LineTravel.jp superapp. Line Travel Japan is helping the country try to boost tourism without spreading the pandemic by targeting discounts to residents of specific areas. LineTravel.jp Skift Take: Take a look at how Japan’s most popular messaging app has approached […]

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Can Loyalty Points Transform Travel Metasearch? A Japanese Case Study

Line Travel app. The Japanese online travel player aims to differentiate itself by offering loyalty points rewards. Line Travel Japan Skift Take: Line Travel Japan’s new rewards initiative is a neat, innovative way to upsell online travel agencies, but it represents a whole lot more. It’s a sign of loftier metasearch ambitions to own customers […]