Kayak’s Search App Will Soon Let Users Check in to Select Rentals and Hotels

Shown here is the interior of a short-term rental run by hospitality company Lyric at a location in Philadelphia’s Washington Square West neighborhood and featuring on the walls photography by artist Shawn Theodore. Lyric is the first hospitality company invited to partner with travel search company Kayak on new online booking cross-promotion. Lyric Skift Take: … [Read more…]

Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Pictured is a screengrab from a Kayak video about trip-planning. Kayak and OpenTable are highlighting their ties to Booking.com to heighten Booking.com’s appear in the United States. Kayak Skift Take: Booking.com may be a household name in Europe, but Kayak and OpenTable are far better known in the United States. Parent company Booking Holdings is … [Read more…]

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

A screenshot from Momondo’s The World Piece video in which some 60 participants create an interwoven tattoo. Momondo Skift Take: When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo’s core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, … [Read more…]

Booking Management Shakeup Leaves Gillian Tans Out as CEO of Flagship Unit

Booking.com CEO Gillian Tans spoke at the Skift Global Forum in New York City in 2016. Tans was replaced as Booking Holdings CEO on June 26, 2019. Skift Skift Take: There’s little doubt that Tans’ abrupt departure, without any transition time, points to conflicts within Booking Holdings over the company’s strategic direction. — Dennis Schaal … [Read more…]

Booking Holdings Empire Tiptoes Toward Quiet Collaboration

Booking Holdings CEO Glenn Fogel photographed in 2017. Fogel has a vision of his conglomerate touching the lives of its users more often than just for a one-off lodging or flight booking. Natasha Miller / Booking Holdings Skift Take: As Booking Holdings brands try to cross-sell their customers on more products, such as attractions, restaurants, … [Read more…]