Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

A screenshot from Momondo’s The World Piece video in which some 60 participants create an interwoven tattoo. Momondo Skift Take: When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo’s core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, … [Read more…]

Booking Management Shakeup Leaves Gillian Tans Out as CEO of Flagship Unit

Booking.com CEO Gillian Tans spoke at the Skift Global Forum in New York City in 2016. Tans was replaced as Booking Holdings CEO on June 26, 2019. Skift Skift Take: There’s little doubt that Tans’ abrupt departure, without any transition time, points to conflicts within Booking Holdings over the company’s strategic direction. — Dennis Schaal … [Read more…]

Booking Holdings Empire Tiptoes Toward Quiet Collaboration

Booking Holdings CEO Glenn Fogel photographed in 2017. Fogel has a vision of his conglomerate touching the lives of its users more often than just for a one-off lodging or flight booking. Natasha Miller / Booking Holdings Skift Take: As Booking Holdings brands try to cross-sell their customers on more products, such as attractions, restaurants, … [Read more…]