Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Skift Take: Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests. — SkiftX Read the Complete Story On Skift

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

Skift Take: Hotel merchandising and distribution were hot topics at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about attribute-based selling, a strategy that helps hotels better align customer needs with property amenities during the booking process. — SkiftX Read the Complete Story On Skift

Hotel Data Giant STR Acquired for $450 Million

Park Central Hotel New York. CoStar Group will acquire STR, the premier global provider of data on hotel performance and market dynamics, for $450 million in an all-cash deal. Park Central Hotel New York / Facebook Skift Take: Data and analytics are not just vital in the contemporary hospitality ecosystem but also big business. CoStar’s … [Read more…]

Skift Global Forum Preview: Why Airbnb Turned to HotelTonight for Its Data Savvy

The Lucky Dragon Hotel and Casino is an Asian-themed boutique hotel and casino that has sometimes offered rooms on booking site HotelTonight. You can hear the CEO of HotelTonight, Sam Shank, speak at Skift Global Forum in New York City in September 2019. Tim Rue / Bloomberg Skift Take: HotelTonight’s acquisition by Airbnb last March … [Read more…]

Google Maps Poised to Be an $11 Billion Business in 4 Years

Google Maps rolled out an augmented reality feature. A traveler tries it in Vietnam. Justanothersimian / YouTube Skift Take: When you’re Google, you can take more than a decade to hone a product such as Google Maps and attract more than a billion users without having to worry that it isn’t making lots of money. … [Read more…]

TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time

TripAdvisor saw decreased free traffic from Google in the second quarter of 2019. Pictured is Google Maps, a key part of Google’s travel initiatives. Bloomberg Skift Take: A new loyalty program and a brand campaign to bolster direct traffic and user engagement are among the measures TripAdvisor is working on to counter the fact that … [Read more…]

Expedia Still Has High Hopes for a Vrbo Bounce — Next Year

Expedia officials said Vrbo will find its bearings in 2020. Bloomberg Skift Take: When Expedia Group acquired HomeAway, now renamed Vrbo, in 2015, officials obviously knew they weren’t getting an Airbnb. Still, they may have obtained less than they bargained for because the journey so far has been very bumpy. — Dennis Schaal U-Shaped Memory … [Read more…]

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

The facade and logo outside Trivago headquarters in Dusseldorf, Germany. Trivago is trying to improve its relationships with its largest advertisers. Trivago Skift Take: Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very … [Read more…]

Boutique Rental Brand Sonder Raises Another $225 Million

A Sonder unit. The company is getting more funding. Sonder Skift Take: Sonder’s hotel-style serviced apartments operate in that sweet spot between Airbnb homeshares and full-on hotels. There are, of course, plenty of rivals doing a similar thing, but this funding round will enable Sonder to expand its business and give it a competitive edge. … [Read more…]

How Connected Employees Can Enhance Customer Experiences in Real Time

Skift Take: Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key. — Read the Complete Story On Skift