Google’s Travel Gains Levy Pain at TripAdvisor and Expedia

TripAdvisor CEO Steve Kaufer (left) and Expedia Group CEO Mark Okerstrom separately pointed to Google as hurting their businesses’ performance in the third quarter of 2019. TripAdvisor and Expedia Skift Take: The fact that Google is leveraging its dominance as a search engine into taking market share away from travel competitors is no longer even … [Read more…]

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Toronto city skyline with various hotels to choose from is seen from a building under construction in 2013. Brent Lewin / Bloomberg Skift Take: Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That’s a boon for vendors providing connectivity and automation services. But it’s also a welcome, if … [Read more…]