Hotels-Backed Online Search Platform Roomkey Suspends Operations

Roomkey.com, founded by six of the world’s largest hotel companies, suspended its hotel search functions Monday, June 8. Adobe Skift Take: Roomkey.com’s demise (temporary or not) shouldn’t be seen as a sign hotel companies can’t compete with OTAs. But if revived, the brand will likely need a more in-your-face approach than pop-under ads to drive … [Read more…]

How Much Did Big Travel Companies Spend on TV Ads in 2019?

The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv Trivago Skift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the … [Read more…]

Hilton Seeks More Partnerships to Entice Low-Tier Loyalty Members

Hilton has several active loyalty partnerships, including with Amazon, Lyft and Foursquare. Bloomberg Skift Take: It’s easy for hotel chains to spend time and resources on their highest loyalty spenders. But there is plenty of money to be had at the other end of the tier as well. — Danni Santana Read the Complete Story … [Read more…]

Expedia Being Investigated for Conspiring With Hotels to Suppress Competition

The Expedia app. The company is under investigation in Utah. Bloomberg Skift Take: These are some pretty serious allegations but we’ll have to wait and see how far this one gets before any juicy details emerge. — Patrick Whyte Read the Complete Story On Skift