How Much Did Big Travel Companies Spend on TV Ads in 2019?

The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv Trivago Skift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the … [Read more…]

Hilton Seeks More Partnerships to Entice Low-Tier Loyalty Members

Hilton has several active loyalty partnerships, including with Amazon, Lyft and Foursquare. Bloomberg Skift Take: It’s easy for hotel chains to spend time and resources on their highest loyalty spenders. But there is plenty of money to be had at the other end of the tier as well. — Danni Santana Slim Leather Travel Passport … [Read more…]

Lyft riders can earn Hilton Honors

Earlier this year, both ride-sharing services Lyft and Uber announced rewards programs for loyal users. Lyft has now taken this concept a step further. The carpool service announced a partnership with hotel brand Hilton, offering riders points towards the Hilton Honors Rewards program with each ride. As of May 14, the money you spend getting … [Read more…]

Expedia Being Investigated for Conspiring With Hotels to Suppress Competition

The Expedia app. The company is under investigation in Utah. Bloomberg Skift Take: These are some pretty serious allegations but we’ll have to wait and see how far this one gets before any juicy details emerge. — Patrick Whyte Slim Leather Travel Passport Wallet Holder RFID Blocking ID Card Case Cover US $8.99End Date: Monday … [Read more…]

Expedia CEO Rips Hilton’s ‘Stop Clicking Around’ Campaign As Misguided

Hilton’s “Stop Clicking Around” campaign. Expedia Group CEO Mark Okerstrom wasn’t a fan. Hilton Skift Take: We’re pretty sure Hilton chief Chris Nassetta would disagree. — Patrick Whyte Slim Leather Travel Passport Wallet Holder RFID Blocking ID Card Case Cover US $8.99End Date: Monday May-4-2020 1:55:00 PDTBuy It Now for only: $8.99Buy It Now | … [Read more…]