Roomkey.com, founded by six of the world’s largest hotel companies, suspended its hotel search functions Monday, June 8. AdobeSkift Take: Roomkey.com’s demise (temporary or not) shouldn’t be seen as a sign hotel companies can’t compete with OTAs. But if revived, the brand will likely need a more in-your-face approach than pop-under ads to drive traffic.…… Continue reading Hotels-Backed Online Search Platform Roomkey Suspends Operations
The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv TrivagoSkift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence…… Continue reading How Much Did Big Travel Companies Spend on TV Ads in 2019?
Hilton has several active loyalty partnerships, including with Amazon, Lyft and Foursquare. BloombergSkift Take: It’s easy for hotel chains to spend time and resources on their highest loyalty spenders. But there is plenty of money to be had at the other end of the tier as well. — Danni SantanaRead the Complete Story On Skift
Earlier this year, both ride-sharing services Lyft and Uber announced rewards programs for loyal users. Lyft has now taken this concept a step further. The carpool service announced a partnership with hotel brand Hilton, offering riders points towards the Hilton Honors Rewards program with each ride. As of May 14, the money you spend getting…… Continue reading Lyft riders can earn Hilton Honors
The Expedia app. The company is under investigation in Utah. BloombergSkift Take: These are some pretty serious allegations but we’ll have to wait and see how far this one gets before any juicy details emerge. — Patrick WhyteRead the Complete Story On Skift
Hilton’s “Stop Clicking Around” campaign. Expedia Group CEO Mark Okerstrom wasn’t a fan. HiltonSkift Take: We’re pretty sure Hilton chief Chris Nassetta would disagree. — Patrick WhyteRead the Complete Story On Skift