Google Maps Poised to Be an $11 Billion Business in 4 Years

Google Maps rolled out an augmented reality feature. A traveler tries it in Vietnam. Justanothersimian / YouTube Skift Take: When you’re Google, you can take more than a decade to hone a product such as Google Maps and attract more than a billion users without having to worry that it isn’t making lots of money. … [Read more…]

TripAdvisor Looks to Counter Google by Considering Loyalty Initiatives for First Time

TripAdvisor saw decreased free traffic from Google in the second quarter of 2019. Pictured is Google Maps, a key part of Google’s travel initiatives. Bloomberg Skift Take: A new loyalty program and a brand campaign to bolster direct traffic and user engagement are among the measures TripAdvisor is working on to counter the fact that … [Read more…]

Booking Quietly Taps Google Heavy Hitter to Lead Marketing in Exec Reorg

Arjan Dijk, a former Google executie, is the new chief marketing officer at Booking.com. Skift Take: Glenn Fogel adding CEO to his Booking.com title as Gillian Tans transitioned to a one-year chairwoman role was not the only element of the management shakeup at the parent company’s largest brand in June. The executive changes were more … [Read more…]

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Toronto city skyline with various hotels to choose from is seen from a building under construction in 2013. Brent Lewin / Bloomberg Skift Take: Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That’s a boon for vendors providing connectivity and automation services. But it’s also a welcome, if … [Read more…]

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

The facade and logo outside Trivago headquarters in Dusseldorf, Germany. Trivago is trying to improve its relationships with its largest advertisers. Trivago Skift Take: Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very … [Read more…]

Google to Congress: We’re Not a Travel Monopoly

A Google exec argued that travelers begin their travel searches on specialist websites, and not with Google. Robert Scoble / Visualhunt Skift Take: Travelers indeed shop all over the place when they are doing trip-planning. But to downplay Google’s dominant role, as an exec did Tuesday, when travel brands are spending billions of dollars annually … [Read more…]

6 Big Travel Takeaways From Skift Tech Forum

Roger McNamee (left) of Elevation Partners spoke at Skift Tech Forum June 27, 2019 about the authoritarian nature of how Facebook and Google are using Big Data. At right is Skift founder and CEO Rafat Ali. Skift Skift Take: The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of … [Read more…]

Travel Needs to Consider Life Without Facebook and Google, Says Former Facebook Investor

Roger McNamee, early investor in Facebook, speaking on May 27, 2019, at Skift Tech Forum 2019 in San Francisco with Skift founder and CEO Rafat Ali. Skift Skift Take: Surveillance capitalism is due for a regulatory comeuppance in the next few years. Travel companies that make the decision to build brands around user privacy now … [Read more…]

Here Are Travel’s Big Winners in an Antitrust Crackdown on Big Tech

The federal government is contemplating a regulatory crackdown against Google, Facebook and Amazon. Skift Take: Some are too scared to say so publicly, but much of the travel industry would welcome a diminution of Google’s vast market power. If a U.S. regulatory probe gets going against Big Tech, it is a very open question how … [Read more…]

Google May Face New U.S. Justice Department Antitrust Probe

The U.S. Department of Justice may mount an antitrust investigation looking into Google’s business practices. Associated Press Skift Take: The momentum is certainly building for a renewed look into Google’s business practices as they relate to antitrust issues. As part of that, a wide swath of travel businesses would welcome such a probe. — Dennis … [Read more…]