Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Hotel H20, a property that’s part of Manila Ocean Park in the Philippines. Hotel H20 Skift Take: New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. — Sean O’Neill Read the Complete Story On Skift

Google’s Travel Gains Levy Pain at TripAdvisor and Expedia

TripAdvisor CEO Steve Kaufer (left) and Expedia Group CEO Mark Okerstrom separately pointed to Google as hurting their businesses’ performance in the third quarter of 2019. TripAdvisor and Expedia Skift Take: The fact that Google is leveraging its dominance as a search engine into taking market share away from travel competitors is no longer even … [Read more…]