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Behind the Lens: How Google’s Street View Traveler Is Capturing the World’s Most Iconic Places

Valentina Frassi, a program manager for Google Street View, poses with one of the company’s cameras on a trolley during the launch of a gallery at the Science Museum in London in 2016 in partnership with Google Arts and Culture. Google Skift Take: Business travel is often dreaded by perpetual road warriors, but that’s not […]

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Google Maps to Alert Users About Pandemic-Related Travel Restrictions

A stylized view of Google Maps. The product has updated its versions in many markets to add filters for pandemic-related guidance. Google Skift Take: One more sign of how Google Maps aspires to be a superapp for travel. — Sean O’Neill Read the Complete Story On Skift

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Google Maps Poised to Be an $11 Billion Business in 4 Years

Google Maps rolled out an augmented reality feature. A traveler tries it in Vietnam. Justanothersimian / YouTube Skift Take: When you’re Google, you can take more than a decade to hone a product such as Google Maps and attract more than a billion users without having to worry that it isn’t making lots of money. […]

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Google Expands Power Over Local Discovery and Travel Tools

An example from Google’s video mockup of new Duplex features. Google Skift Take: It will be fascinating to see whether consumers embrace booking various elements of travel using Google Assistant. Perhaps more interesting is the way that Google Maps has become an all-purpose superapp in recent years. — Andrew Sheivachman Read the Complete Story On […]

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Google Hotels Prompts Trivago to Increase Advertising in 50 Global Markets

Trivago is experimenting with new TV ad concepts, including having its actor spokespeople merely narrate spots instead of appearing in them. Trivago Skift Take: Google is eating the world. When metasearch sites such as Trivago see a strategic benefit in increasing their advertising in Google metasearch, it’s not only enough to make your head spin, […]

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Google Maps Adds More Hotel Search Filters

A stylized view of Google Maps. The product has updated its desktop and mobile app versions in many markets to add filters for its hotel search functionality. Google Skift Take: Google Maps is plotting a clear course in the direction of becoming a superapp for travel and dining. We’ll continue to track the trend closely. […]