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What’s Wrong at Tripadvisor?

Shown here is a Tripadvisor store at Toronto airport. Raysonho @ Open Grid Scheduler / Scalable Grid Engine / Wikimedia Skift Take: Question: At Tripadvisor, as a controlled company, what mechanisms did minority shareholders have to pressure Chairman Greg Maffei to make dramatic changes? Answer: Relatively few. — Dennis Schaal Read the Complete Story On […]

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Tripadvisor Reorganization Brings Exec Departures and New Life for Viator

Shown here is Tripadvisor’s corporate headquarters in Needham, Massachusetts. TripAdvisor Skift Take: Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor’s heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, […]

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Online Travel Agency Giants Are on the Backfoot in Tours and Experiences

Airbnb host Kenyatta Forbes holds a Macrame workshop at the Bing Reading Room in Chicago, Illinois, on April 11, 2017. Expedia, Booking.com, and Ctrip are struggling to gain traction in the selling of sightseeing and experiences compared with new players like Airbnb. Christopher Dilts / Airbnb Experiences Skift Take: Expedia, Booking.com, and Ctrip are boosting […]

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Google Is Phasing Out Its Buzzy Touring Bird Tours and Activities Search Feature

The USS Constitution is shown in Boston Harbor. Google is phasing out Touring Bird, which enabled users to compare tour options. Associated Press Skift Take: Touring Bird gained no traction in the real world outside Area 120, and for all the inroads metasearch has made in hotels, flights, and cars, it has really struggled in […]

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Expedia Group’s Conundrum: Acquisitions or Share Repurchases?

Pictured are the logos for some of the Expedia Group brands. The company hasn’t made a major acquisition in several years. Skift Take: Expedia Group doesn’t intend to hoard piles of cash for a rainy day. The company purports to favor share repurchases over acquisitions, all things being equal, but if a rainmaker of a […]

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TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

A screenshot from a TripAdvisor ad campaign that kicked off August 15, 2019. TripAdvisor Skift Take: TripAdvisor’s new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining. — Dennis Schaal Read the Complete Story […]

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TripAdvisor Reveals Some of Its Tactics in Growing Experiences

A look at a decorative wall at TripAdvisor’s Needham, Massachusetts, headquarters. The online travel company revealed Wednesday more details on its strategy to become one of the world’s largest online travel agencies for tours, activities, and attractions. TripAdvisor Skift Take: TripAdvisor’s key tactics to grow its tours and activities business include the discounting of some […]

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TripAdvisor Reveals Details on Experiences and Restaurants Growth

A view of the lobby in the global headquarters of TripAdvisor in Needham, Massachusetts. In the first quarter of 2019, TripAdvisor’s revenue declined 1 percent year-over-year, to $376 million. But its new business units grew at a double-digit pace during that time. TripAdvisor Skift Take: TripAdvisor’s greater transparency in its financial reporting is to be […]