How Travel Brands Are Approaching TV Advertising Now

Hotels.com’s Captain Obvious in its COVID-19 Social Distancing TV commercial. The company pivoted its advertising because of the pandemic. Hotels.com Skift Take: Most travel brands aren’t doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they’d better be very clever in terms of sensitivities, or … [Read more…]

Expedia Vice Chairman Tells Employees It’s Time to Focus and Help Our Travel Partners

With Expedia Group employees and partners in attendance, Good Morning American anchor Robin Roberts interviewed Expedia Group Chairman Barry Diller on stage at the Expedia Explore ’19 conference in Las Vegas November 14, 2019. Adam Shane Productions / Expedia Group Skift Take: There will be a reckoning and perhaps a reordering of the competitive landscape … [Read more…]

Expedia Withdraws First Quarter Guidance and Halts Share Repurchases

The worse-than-expected coronavirus impact prompted Expedia Group to withdraw its first quarter financial guidance. Olivia Carville / Bloomberg Skift Take: You can expect numerous other companies to withdraw their first quarter financial guidance, if they haven’t already done so. A key question is how will the competitive landscape get reshaped once the crisis abates. — … [Read more…]

Expedia Business Services’ New Top Boss to Pull Levers for Long-Term Growth

Ariane Gorin is shown here talking at Explore ’18, the Expedia group customer conference, on December 6th, 2018 at the Aria in Las Vegas, Nevada. Last December, the company promoted Gorin to an expanded role as group president of Expedia Business Services. Expedia Skift Take: Expedia in December promoted Ariane Gorin to become boss of … [Read more…]

Expedia Prepares to Lay Off Thousands and 10 Other Top Digital Stories This Week

Expedia CEO Barry Diller wasn’t joking around about tightening up the company — thousands of staff are set to be axed. JD Lasica / Wikimedia Commons Skift Take: Expedia Chairman Barry Diller is delivering on his promise to tighten up the company, with recently announced plans to lay off 12 percent of staff. Plus, the … [Read more…]

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Skift Take: Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can’t control, including Google’s incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch … [Read more…]

Google Bows to European Pressure and Tests Adding Travel Rivals’ Direct Links

Pictured is an Airbnb Luxe property in Provence, France. Under pressure from regulators, Google is testing changes to the way it displays travel, jobs, and local results in Europe. Airbnb Skift Take: Google has argued for years that its boxed-up and featured hotel, flight, and restaurant results are highlighted because they provide users with the … [Read more…]

Hate-Selling in the Age of Google Travel

Attendees watch a presentation during a Google Inc. 20th anniversary event in San Francisco, California, U.S., on Monday, Sept. 24, 2018. The search giant announced a raft of new features at an event celebrating its 20th anniversary. A Facebook-like newsfeed populated with videos and articles the company thinks an individual user would find interesting will … [Read more…]

Regulatory Scrutiny of Online Travel Platforms Could Shed New Light on Business Practices

trivago Campus 2018: Facade with Hotel Search Logo The facade and logo outside Trivago An Australia court chastised Trivago about the way it displays hotel discounts. Pictured is Trivago Germany headquarters as seen in 2018. Trivago Skift Take: Online travel companies have faced intense regulatory scrutiny almost since the first days of internet bookings. But … [Read more…]

What’s Behind Barry Diller’s Patient Approach to Expedia?

Barry Diller, chairman and chief executive officer of IAC/InterActiveCorp and chairman of Expedia Group, spoke during the WSJ D.Live global technology conference in Laguna Beach, California, U.S., on October 17, 2017. Diller has been making changes at Expedia Group. Patrick T. Fallon / Bloomberg Skift Take: It increasingly looks like what we expected will happen … [Read more…]