What’s Behind Barry Diller’s Patient Approach to Expedia?

Barry Diller, chairman and chief executive officer of IAC/InterActiveCorp and chairman of Expedia Group, spoke during the WSJ D.Live global technology conference in Laguna Beach, California, U.S., on October 17, 2017. Diller has been making changes at Expedia Group. Patrick T. Fallon / Bloomberg Skift Take: It increasingly looks like what we expected will happen … [Read more…]

How Much Did Big Travel Companies Spend on TV Ads in 2019?

The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv Trivago Skift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the … [Read more…]

The Most Important Story in Online Travel in 2019

Pictured is an Airbnb cottage for rent in Mayne Island, British Columbia, Canada. Airbnb booked more room nights than Expedia in the first quarter of 2019. Airbnb Skift Take: Airbnb overtook Expedia in room nights booked in the first quarter of 2019, but questions loom for 2020. Will Airbnb lose its focus as it vows … [Read more…]

Expedia’s Payout to Its Ousted CEO Could Be Nearly $12 Million

Then-CEO Mark Okerstrom of Expedia Group at the company’s Explore ’19 partner conference at the Venetian hotel in Las Vegas November 14, 2019. Okerstrom resigned a couple of weeks later. Adam Shane Productions / Expedia Group Skift Take: When you consider Mark Okerstrom’s performance, which will lead to a golden parachute substantially less than what … [Read more…]

What Barry Diller Told Anxious Expedia Workers About the Future

Barry Diller, shown here in an earlier photo, addressed Expedia workers at the Seattle headquarters on Dec. 19, 2019. JD Lascia / Flickr Skift Take: Expedia Group Chairman Barry Diller flew to Seattle to rally the troops. His message to all the employees around the world was, in essence, the sun will rise tomorrow at … [Read more…]

The Way Forward for Expedia May Include Selling Off Businesses

Attendees at the Expedia Explore ’19 conference at the Venetian in Las Vegas November 13-13, 2019. They heard all about Expedia’s strategy, which may change anew. Adam Shane Productions / Expedia Group Skift Take: The strategy and vision for the next stage in Expedia Group’s life should include sharp departures from the status quo, but … [Read more…]

Asian Travelers to Go Slow and Solo in 2020, Online Searches Reveal

The joy of traveling alone. Klook Skift Take: Asian tourist behavior is changing, reflecting a more mindful — and responsible — traveler overall. — Raini Hamdi Slim Leather Travel Passport Wallet Holder RFID Blocking ID Card Case Cover US $7.89End Date: Tuesday Feb-4-2020 0:55:00 PSTBuy It Now for only: $7.89Buy It Now | Add to … [Read more…]

Who Will Be Expedia’s New CEO?

Expedia Group senior executive Barry Diller is searching for a CEO to replace Mark Okerstrom. Diller is shown November 14, 2019 at the company’s partner conference in Las Vegas. Adam Shane Productions / Expedia Group Skift Take: Facing intense competition and a company in disarray, the Expedia Group board and senior executive Barry Diller have … [Read more…]

Expedia’s 23-Year Evolution in Online Travel

Home page for Expedia’s main travel site, Expedia.com. The company has grown rapidly since its launch nearly 25 years ago. Skift Take: Expedia has come a long way since its launch nearly a quarter century ago, making acquisitions a key part of its strategy. It will be interesting to see what’s next for the company … [Read more…]

The Rise and Fall of Mark Okerstrom as Expedia CEO

A September 2017 photo by Expedia Group CEO Mark Okerstrom at a charity event with some workers who support the travel company’s more than 20 brands. Mark Okerstrom’s time as CEO of Expedia Group, which ended abruptly Wednesday after merely two years. Here’s a recap of Okerstrom’s tenure. Expedia Group Skift Take: Mark Okerstrom’s time … [Read more…]