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OpenTable and Kayak Bring Back 10 Percent of Furloughed Employees

A file photo of the Roister Restaurant in Chicago. OpenTable and Kayak brought back in mid-June around 10 percent of the employees they furloughed nearly a couple of months earlier. Roister Restaurant Skift Take: If the dining and travel industries are looking for a bright spot during these dark days, then returning employees are a […]

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Tripadvisor Reorganization Brings Exec Departures and New Life for Viator

Shown here is Tripadvisor’s corporate headquarters in Needham, Massachusetts. TripAdvisor Skift Take: Flush with SoftBank and other venture capital money, GetYourGuide and Klook, as well as Airbnb and Booking.com, are nipping at Tripadvisor’s heels in tours and activities. Tripadvisor will try to leverage its brand, Viator, which already had a following before Tripadvisor absorbed it, […]

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TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

A screenshot from a TripAdvisor ad campaign that kicked off August 15, 2019. TripAdvisor Skift Take: TripAdvisor’s new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining. — Dennis Schaal Read the Complete Story […]

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TripAdvisor Plots Inspiration Path in Google’s Shadow

Miami beach. TripAdvisor launched a new homepage last year, and wants travelers to come direct to the site. Mike McBey / Flickr Skift Take: CEO Stephen Kaufer seems confident that the “new TripAdvisor” will be successful. We’ll have to wait until later this year before we know whether it is helping the company earn more […]