Why Airlines Keep Creating Even More Types of Fares

Shown here is the “first lounge” of Qantas airlines at the main international airport in Sydney, Australia. Qantas offers fare types like Red eDeal, Flex, and Businesss as a way to squeeze out incremental margin on ticket prices and defend against market share incursions. Qantas Skift Take: Many airline executives insist that their so-called New … [Read more…]

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Skift Take: Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests. — SkiftX Read the Complete Story On Skift

Hotels Are Finding Cheaper Ways to Connect to Tech Vendors

A view of the Camino Real Hotel catering to a tourist crowd in Acapulco de Juárez, Mexico. The property belongs to Grupo Real Turismo, a hotel company that is using the startup Impala to connect to third-party vendors. Grupo Real Turismo Skift Take: Hotel tech innovation has been partly hampered by high tolls that property … [Read more…]

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Skift Take: Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers. — SkiftX Read the … [Read more…]

Thomas Cook’s Failure to Adapt and 15 Other Top Digital Stories This Week

A Thomas Cook staff member looks forlorn while speaking with a passenger following the company’s collapse. Francisco Ubilla / The Associated Press Skift Take: This week in digital, we take a closer look behind the collapse of Thomas Cook and what the company’s failure to adjust to the changing economy means for the future of … [Read more…]

Skift Global Forum Video: How Attribute-Based Selling Works for Hotels

Skift Take: Hotel merchandising and distribution were hot topics at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about attribute-based selling, a strategy that helps hotels better align customer needs with property amenities during the booking process. — SkiftX Read the Complete Story On Skift

Aero Raises $16 Million for Air Service for Millennials: Travel Startup Funding This Week

Aero CEO Uma Subramanian is shown here speaking on the Wheels to Wings panel at a ClimateOne event in San Francisco in August 2019. The company has raised $16 million in funding for next-generation chartered air service. Aero Skift Take: This week, the startups Aero, TravelBank, Impala, Quicko, and Fyle together announced more than $45 … [Read more…]

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Skift Take: Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy. — SkiftX Read the Complete Story On Skift

Budget Hotels Drive Southeast Asia’s Online Travel Growth to $34 Billion

An Oyo hotel in Ho Chi Minh City, Vietnam. The rise of budget hotel chains like Oyo and RedDoorz has driven the growth of Southeast Asia’s online travel sector to $34.4 billion this year. Oyo Rooms Skift Take: Like low-cost carriers before them, low-cost hotel chains are playing a big role in the growth of … [Read more…]

Skyscanner Wants to Be Instagram-Like in Selling Flights

An image of Skyscanner’s mobile app after the September 2019 rebranding of the company. Skyscanner Skift Take: We can shop for TVs and clothes on our phone, but booking flights remains stubbornly old school. Skyscanner is one of a few online players working with airlines to fix that. — Sean O’Neill U-Shaped Memory Foam Rebound … [Read more…]