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apple brand marketing Digital Digital Marketing mobile apps privacy Services travel travel marketing

How Apple’s New Privacy Effort Will Impact Travel Marketing

Apple opened in July a new store at Ratchaprasong, Bangkok’s iconic intersection. Apple Skift Take: Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help. […]

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data analytics Digital Digital Marketing identity resolution online booking personalization personalized marketing travel

Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge

Skift Take: It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift is joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma. — Read the […]

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adara Digital Digital Marketing travel travel marketing

New eBook: Key Strategies to Master Travel Marketing

Skift Take: Capturing the attention of the modern traveler in today’s fast-paced digital world is complex and competitive. Travel marketers must use trusted, accurate, and timely data to build successful campaigns that respond to customers’ increasing demands for personalization. — Read the Complete Story On Skift

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Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Skift Take: Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy. — SkiftX Read the Complete Story On Skift