New Guide: How to Generate More Bookings with Google Hotel Ads

Skift Take: As the hospitality sector charts a path to recovery, every penny counts. When it comes to maximizing advertising spend, it helps to work with a channel that offers a wide choice of bidding models and the ability to maximize returns through granular operations management. — WihpRead the Complete Story On Skift

A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

A view from a presidential suite at the 12 Apostles Hotel and Spa in Cape Town, South Africa, is a member of the Leading Hotels of the World, which uses Sojern for some online marketing. Leading Hotels of the WorldSkift Take: Google, Trivago, and Sojern began this year to offer a commission-based model for digital…… Continue reading A Newer Way of Charging for Hotel Metasearch Ads Is Catching On

Hotel Marketers Prepare for the Death of Tracking Cookies

A traveler takes a photo at a temple. JumpStorySkift Take: You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn’t long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So…… Continue reading Hotel Marketers Prepare for the Death of Tracking Cookies

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Skift Take: Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers. — SkiftXRead the Complete…… Continue reading Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Skift Global Forum Video: Responsible Travel Marketing in the Era of Data, Privacy, and the Always-On Consumer

Skift Take: Travel marketing was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about how travel marketers can deliver relevant messages to consumers at the right moment while still respecting growing requests for privacy. — SkiftXRead the Complete Story On Skift

New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

Skift Take: Digital advertising plays a critical role in the travel consumer’s path to purchase. But the strategies, ad formats, and techniques industry marketers use to engage travelers are evolving. In this report, we offer a cheat sheet to the most important trends that will shape travel industry advertising decisions in 2020. — Read the…… Continue reading New Report: 7 Digital Advertising Trends for the Travel Industry in 2020

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Toronto city skyline with various hotels to choose from is seen from a building under construction in 2013. Brent Lewin / BloombergSkift Take: Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That’s a boon for vendors providing connectivity and automation services. But it’s also a welcome, if still…… Continue reading The Surprising Rise of Hotel Spending on Metasearch Advertising