WeChat Mini Program Launches at World’s Tallest Building in Dubai

The Burj Khalifa in Dubai, April 2018. Christopher Pike / Bloomberg Skift Take: As Chinese outbound travel continues to rise, this high-spending segment is increasingly appealing to destinations worldwide. Deploying WeChat, China’s No. 1 superapp, may be key for travel brands and destinations looking to unlock this market. — Faye Chiu 3/4PCS Travel Set Bag … [Read more…]

What Local News Tells Us About Overtourism: New Skift Research

The Blue Lagoon, pictured above, is one of Iceland’s most popular tourist attractions. dconvertini / Flickr Skift Take: Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism. — Seth Borko 3/4PCS Travel Set Bag ABS Trolley Spinner Suitcase Luggage w/Lock 16"- 28" 4OPTS … [Read more…]

What Locals Feel About Overtourism: A Skift Research Report

Skift Take: Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics. — Seth Borko Read the Complete Story On Skift

3 Traveller Insights to Keep in Mind when Building a Destination Website

Home » Learning Hub 3 Traveller Insights to Keep in Mind when Building a Destination Website By Paige Rowett Published on February 3, 2019 Destination websites have come a long way over the last couple of years. It wasn’t long ago that destination websites were an online version of their region’s printed guides. But these … [Read more…]

2019 Travel Trends: 3 Must Read Reports for Tourism Brands

2019 Travel Trends: 3 Must Read Reports for Tourism Brands By Rebecca White Published on January 21, 2019 This time of year finds Paige and I searching out the best of the “Trend Reports” for travel, consumer and digital insights for the coming year. While there are many great “2019 Travel Trends” articles circulating, following … [Read more…]