San Diego Deploys Alipay to Boost Chinese Tourism

The historic Gaslamp Quarter in downtown San Diego, known for its nightlife, is shown here. Brand USA is helping San Diego connect with Chinese tourists through a partnership with Chinese digital payment giant Alipay and Fliggy, an online travel agent platform owned by Alibaba. Bob Pinto / Flickr Skift Take: China is California’s top long-haul … [Read more…]

Visitor Trends, Destination Marketing + Visitor Servicing Reality 2019 [VIDEO]

Home » Learning Hub Visitor Trends, Destination Marketing Strategy + Visitor Servicing Reality 2019 [VIDEO] By Rebecca White Published on August 13, 2019 In the following video (24 minutes), we share key visitor trends and the destination marketing and visitor servicing reality in 2019, which is an excerpt from Module 1 of our Visitor Servicing … [Read more…]

What Makes Millennial, Gen Z Travelers From India and China So Different From Western Peers

Millennial and Gen Z travelers from India and China are avid and optimistic travelers. In the photo, three young women take a selfie on a smartphone. Tri Hua / Pexels Skift Take: With millennials pushing 40 years old and Gen Z entering the workforce, each of these generational cohorts will only grow in importance to … [Read more…]

WeChat Mini Program Launches at World’s Tallest Building in Dubai

The Burj Khalifa in Dubai, April 2018. Christopher Pike / Bloomberg Skift Take: As Chinese outbound travel continues to rise, this high-spending segment is increasingly appealing to destinations worldwide. Deploying WeChat, China’s No. 1 superapp, may be key for travel brands and destinations looking to unlock this market. — Faye Chiu U-Shaped Memory Foam Rebound … [Read more…]

What Local News Tells Us About Overtourism: New Skift Research

The Blue Lagoon, pictured above, is one of Iceland’s most popular tourist attractions. dconvertini / Flickr Skift Take: Sentiment analysis is a burgeoning field that we can use to add a new dimension to the industry-wide conversation about overtourism. — Seth Borko U-Shaped Memory Foam Rebound Travel Pillow Neck Support Head Rest Airplane Sleep $12.00End … [Read more…]

What Locals Feel About Overtourism: A Skift Research Report

Skift Take: Overtourism is one of the biggest challenges faced by the travel industry. Quantifying it helps diagnose and fight the issue. Our new method of measuring local sentiment toward tourists can build upon and complement existing overtourism metrics. — Seth Borko Read the Complete Story On Skift

3 Traveller Insights to Keep in Mind when Building a Destination Website

Home » Learning Hub 3 Traveller Insights to Keep in Mind when Building a Destination Website By Paige Rowett Published on February 3, 2019 Destination websites have come a long way over the last couple of years. It wasn’t long ago that destination websites were an online version of their region’s printed guides. But these … [Read more…]

2019 Travel Trends: 3 Must Read Reports for Tourism Brands

2019 Travel Trends: 3 Must Read Reports for Tourism Brands By Rebecca White Published on January 21, 2019 This time of year finds Paige and I searching out the best of the “Trend Reports” for travel, consumer and digital insights for the coming year. While there are many great “2019 Travel Trends” articles circulating, following … [Read more…]