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Booking Sites cendyn Coronavirus and Hospitality Derbysoft Digital google google travel hotel marketing hotels metasearch travel travel metasearch tripadvisor triptease trivago

Pandemic Prompts Indie Hotels to Buy Ads in Price-Comparison Searches

Hotel H20, a property that’s part of Manila Ocean Park in the Philippines. Hotel H20 Skift Take: New tools from Google Hotel Ads, Cendyn, DerbySoft, Triptease, SiteMinder, and others are making it easier for smaller hotel companies to woo travelers from metasearch brands. — Sean O’Neill Read the Complete Story On Skift

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artificial intelligence Derbysoft Digital hospitality hotel tech hotel technology hotels machine learning metasearch travel travel metasearch

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

Skift Take: Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place. — Read the Complete Story On Skift

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Derbysoft Digital digital advertising google hotel ads Koddi metasearch mirai Startups travel tripadvisor trivago

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Toronto city skyline with various hotels to choose from is seen from a building under construction in 2013. Brent Lewin / Bloomberg Skift Take: Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That’s a boon for vendors providing connectivity and automation services. But it’s also a welcome, if […]