Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?

A Marriott Hotels property. The company was handed a proposed fine of £99.2 million last year. Marriott International Skift Take: Those headline fines were pretty jaw-dropping, but it seems more than likely that they will be massively reduced whenever they are finally rubber-stamped. — Patrick Whyte Read the Complete Story On Skift

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Skift Take: This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies. — Read the Complete Story On Skift

Skift Megatrends Webinar: Everything is Converging in Hospitality

Skift Take: Our upcoming Skift Webinar, “Everything is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to attend on Thursday, March 28, 1-2pm EST. — Read the Complete Story On Skift