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ashford hospitality consumer behavior coronavirus covid-19 data Digital hygiene loyalty publicis sapient travel

How Covid-19 Is Reshaping Consumer Behavior — and What That Means for Travel Brands Right Now

Skift Take: The Covid-19 pandemic has altered nearly every aspect of the travel business as new habits, concerns, and demands become top of mind for consumers. Travel and hospitality companies should be paying close attention to these shifts to stay relevant and maintain trust in today’s challenging environment. — Read the Complete Story On Skift

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airlines british airways data Digital europe gdpr hotels marriott marriott international travel

Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?

A Marriott Hotels property. The company was handed a proposed fine of £99.2 million last year. Marriott International Skift Take: Those headline fines were pretty jaw-dropping, but it seems more than likely that they will be massively reduced whenever they are finally rubber-stamped. — Patrick Whyte Read the Complete Story On Skift

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adara AI artificial intelligence CRM cross-channel data Digital machine learning omnichannel personalization predictive analytics predictive personalization travel travel marketing

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Skift Take: This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies. — Read the Complete Story On Skift

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brexit data Digital online travel agencies travel

Attention Travel Companies: Brexit Contingency Reveals Potential for Data Disruption

Protestors outside the Palace of Westminster. The UK is set to leave the EU on October 31 – for the moment, at least. Roman Boed / Flickr Skift Take: We know how hot the European Union is on data protection — just look at GDPR — so it’s no surprise that it hasn’t hurried through […]

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data Digital travel Trustpilot

New Skift Report: Five Unique Review Strategies to Grow Your Travel Business

Skift Take: Reviews have long been an essential component of the travel buying experience. But too many companies are missing an opportunity to use review insights more strategically. In this new report, we examine the evolving role of review data in travel marketing efforts. — Read the Complete Story On Skift

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data Digital hospitality hospitality marketing hotels megatrends megatrends 2019 personalization sojern travel

Skift Megatrends Webinar: Everything is Converging in Hospitality

Skift Take: Our upcoming Skift Webinar, “Everything is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to attend on Thursday, March 28, 1-2pm EST. — Read the Complete Story On Skift