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The Travel Industry Refunds Conundrum: Survival Versus Doing the Right Thing

A passenger wears a protective mask at Adolfo Suarez-Barajas international airport on the outskirts of Madrid, Spain, March 11, 2020. Bernat Armangue / Associated Press Skift Take: If you ordered a book and it never arrived, you’d expect a refund. Simple. But if you booked a hotel and couldn’t get there because of lockdowns, you’d […]

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Cruises with guests with covid-19

A cruise ship bound for Fort Lauderdale, Florida, is carrying four passengers who have died from the coronavirus. According to a March 29, 2020, update from the Holland American Lines, currently 73 guests and 116 crew members out of the 1,048 passengers have reported flu-like symptoms aboard Zaandam. Two have tested positive for COVID-19. After […]

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How Travel Brands Are Approaching TV Advertising Now

Hotels.com’s Captain Obvious in its COVID-19 Social Distancing TV commercial. The company pivoted its advertising because of the pandemic. Hotels.com Skift Take: Most travel brands aren’t doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they’d better be very clever in terms of sensitivities, or […]