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Booking Holdings Sees First Signs of Changing Traveler Behavior Brought on by Pandemic

Booking Holdings saw travel rebounding in Vietnam (shown here), China, South Korea and Germany in April 2020. This is a file photo of Anam Villas, Nha Trang, Vietnam, a member of Worldhotels. Worldhotels Skift Take: Will it be hotels or alternative accommodations that bounce back first? Booking Holdings officials said they see a shift toward […]

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Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

A Booking.com video shows the Copacabana Beach in Rio de Janeiro. Booking Holdings said it isn’t making fast enough progress in the United States. Booking.com Skift Take: Booking Holdings hired a new marketing chief in 2019 because it knew that its brand marketing in the U.S. was falling short, particularly against household name Expedia. Booking […]

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What Does Online Travel Really Mean by a ‘Connected Trip’?

Lengthy lines at Newark International Airport in New Jersey. Bart Everson / Flickr Skift Take: Creating the connected trip means online travel agencies will have to become high-powered, tech-first, traditional travel agencies. It sounds cool but probably isn’t feasible without major upheaval across the global travel market. — Andrew Sheivachman Read the Complete Story On […]

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Booking Holdings and Expedia in Arms Race to Deliver the Connected Trip

Travelers check an information monitor as weather causes flight cancellations and delays during a winter storm in Boston, Massachusetts, February 5, 2014. Dominick Reuter / Reuters Skift Take: From the wishful thinking and hype of years ago, the connected trip is beginning to draw real investment and to become a thing. It will take a […]