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Hotels-Backed Online Search Platform Roomkey Suspends Operations

Roomkey.com, founded by six of the world’s largest hotel companies, suspended its hotel search functions Monday, June 8. Adobe Skift Take: Roomkey.com’s demise (temporary or not) shouldn’t be seen as a sign hotel companies can’t compete with OTAs. But if revived, the brand will likely need a more in-your-face approach than pop-under ads to drive […]

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How Travel Brands Are Approaching TV Advertising Now

Hotels.com’s Captain Obvious in its COVID-19 Social Distancing TV commercial. The company pivoted its advertising because of the pandemic. Hotels.com Skift Take: Most travel brands aren’t doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they’d better be very clever in terms of sensitivities, or […]

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Expedia Being Investigated for Conspiring With Hotels to Suppress Competition

The Expedia app. The company is under investigation in Utah. Bloomberg Skift Take: These are some pretty serious allegations but we’ll have to wait and see how far this one gets before any juicy details emerge. — Patrick Whyte Read the Complete Story On Skift