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Booking.com Gets OK to Trademark Its Name in a U.S. Supreme Court Win

The signage outside Booking.com headquarters in Amsterdam, the Netherlands. The U.S. Supreme Court on June 30, 2020 ruled 8-1 that Booking.com has the right to trademark its brand. Luca Conti / Flickr.com Skift Take: There’s no need to tear down the signage. Booking.com can stick with the brand name that it’s been using for about […]

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Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

A Booking.com video shows the Copacabana Beach in Rio de Janeiro. Booking Holdings said it isn’t making fast enough progress in the United States. Booking.com Skift Take: Booking Holdings hired a new marketing chief in 2019 because it knew that its brand marketing in the U.S. was falling short, particularly against household name Expedia. Booking […]