Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

A screenshot from Momondo’s The World Piece video in which some 60 participants create an interwoven tattoo. Momondo Skift Take: When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo’s core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, … [Read more…]

New eBook: The Travel Marketer’s Guide to Mastering Display Advertising

Skift Take: As travel brands demand greater transparency into marketing performance data, they are rethinking their agency relationships and moving marketing operations in-house to gain more control over the creative process. — Read the Complete Story On Skift