New Research: Action Steps For Successful Travel Marketing in 2021

Skift Take: Domestic travel searches are on the rise, booking windows are getting shorter, and more travelers are dreaming and shopping than they are canceling or changing their trips – new Expedia Group data and consumer research offers clues on how travel companies can best connect with travelers right now. — Read the Complete Story…… Continue reading New Research: Action Steps For Successful Travel Marketing in 2021

How Apple’s New Privacy Effort Will Impact Travel Marketing

Apple opened in July a new store at Ratchaprasong, Bangkok’s iconic intersection. AppleSkift Take: Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help. —…… Continue reading How Apple’s New Privacy Effort Will Impact Travel Marketing

5 Ways to Successfully Pivot Travel Marketing During Covid-19

Skift Take: In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound. — SkiftXRead the Complete Story…… Continue reading 5 Ways to Successfully Pivot Travel Marketing During Covid-19

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

A Booking.com video shows the Copacabana Beach in Rio de Janeiro. Booking Holdings said it isn’t making fast enough progress in the United States. Booking.comSkift Take: Booking Holdings hired a new marketing chief in 2019 because it knew that its brand marketing in the U.S. was falling short, particularly against household name Expedia. Booking is…… Continue reading Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

A screenshot from Momondo’s The World Piece video in which some 60 participants create an interwoven tattoo. MomondoSkift Take: When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo’s core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, and…… Continue reading Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy