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Booking’s Ad Play on Trivago Shows How to Create Opportunity From Crisis

Pictured is the Il Boro Tuscany property in France on August 24, 2019. Trivago is seeing increased demand for drive trips to rural areas. R Boed / Flickr.com Skift Take: Trivago was glad to see that Booking Holdings kept on advertising, however modestly, and upped its bidding in Trivago auctions while many other partners went […]

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How Much Did Big Travel Companies Spend on TV Ads in 2019?

The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv Trivago Skift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the […]

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Booking Holdings and Expedia in Arms Race to Deliver the Connected Trip

Travelers check an information monitor as weather causes flight cancellations and delays during a winter storm in Boston, Massachusetts, February 5, 2014. Dominick Reuter / Reuters Skift Take: From the wishful thinking and hype of years ago, the connected trip is beginning to draw real investment and to become a thing. It will take a […]

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Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

The facade and logo outside Trivago headquarters in Dusseldorf, Germany. Trivago is trying to improve its relationships with its largest advertisers. Trivago Skift Take: Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very […]

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Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

A screenshot from Momondo’s The World Piece video in which some 60 participants create an interwoven tattoo. Momondo Skift Take: When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo’s core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, […]

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Here Are Travel’s Big Winners in an Antitrust Crackdown on Big Tech

The federal government is contemplating a regulatory crackdown against Google, Facebook and Amazon. Skift Take: Some are too scared to say so publicly, but much of the travel industry would welcome a diminution of Google’s vast market power. If a U.S. regulatory probe gets going against Big Tech, it is a very open question how […]

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CEO Hints Booking Holdings Is Ready to Buy More Companies

One part of the lobby of the Booking.com headquarters in Amsterdam. The online travel agency is the largest unit in Booking Holdings, which reported earnings on Thursday. Booking.com Skift Take: Falling victim to the so-called law of large numbers, Booking Holdings saw its total revenues for the first quarter drop 3 percent from the prior […]

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Grab Enters Travel Booking With Hotels Now and Flights Next

Grab’s head of product and design, Jerald Singh, unveils four new services, including hotels booking. Raini Hamdi / Skift Skift Take: In the face of a fast-growing and innovative rival, Grab’s foray into travel, starting with hotels, could give it an edge over archrival Go-Jek, which does not do travel — yet. — Raini Hamdi […]

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Skift Webinar: How Travel Brands Can Target Offers Like Retail Giants

Skift Take: In our upcoming webinar on Wednesday, May 8th, 1-2 p.m. EDT, we’ll examine the tactics used by leading retail brands to target high-value customer segments and uncover actionable strategies for travel marketers to build a more sustainable e-commerce model. — Read the Complete Story On Skift

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What a Breakup of Big Tech Could Mean for Travel

Joe Crimmings / Flickr Skift Take: Going down the rabbit hole and considering the effect of a big tech crackdown in travel, Google and global distribution systems have perhaps the most to lose. It’s likely, though, that few, if any, of Elizabeth Warren’s proposed restrictions will ever become U.S. law. — Andrew Sheivachman Read the […]