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Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

The facade and logo outside Trivago headquarters in Dusseldorf, Germany. Trivago is trying to improve its relationships with its largest advertisers. Trivago Skift Take: Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very […]

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Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

A screenshot from Momondo’s The World Piece video in which some 60 participants create an interwoven tattoo. Momondo Skift Take: When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo’s core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, […]

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Booking Holdings Delays Charging Hotels Resort Fee Commissions in Major Reversal

In this Aug. 3, 2015, file photo, a man rides his bike past the MGM Grand hotel and casino in Las Vegas. Booking Holdings is delaying implementation of a new policy to charge commissions on resort fees. John Locher / Associated Press Skift Take: Booking Holdings faced opposition from hotels over its new resort-fee commission […]

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Booking Management Shakeup Leaves Gillian Tans Out as CEO of Flagship Unit

Booking.com CEO Gillian Tans spoke at the Skift Global Forum in New York City in 2016. Tans was replaced as Booking Holdings CEO on June 26, 2019. Skift Skift Take: There’s little doubt that Tans’ abrupt departure, without any transition time, points to conflicts within Booking Holdings over the company’s strategic direction. — Dennis Schaal […]

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Facebook’s New Libra Cryptocurrency Could Solve Travel Payments Dilemma

Facebook co-founder and CEO Mark Zuckerberg is behind the planned launch of a new digital currency, Libra. Lionel Laurent / Bloomberg Skift Take: Cryptocurrency is only in its early days, but already it’s easy to see how its mission to democratize the financial system might be co-opted. And do currency reformers really need Facebook, with […]

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Facebook’s Cryptocurrency Offering to Get Backing From Booking Holdings

Booking Holdings and Uber are among travel and transportation companies backing a new cryptocurrency from Facebook. Bloomberg Skift Take: Booking Holdings wants to be an innovator and supporter of alternative payments systems given its presence in emerging markets, especially in Asia. So it is understandable that Booking would want to be a first mover in […]

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Hotel Site Files Antitrust Complaint Against Expedia and Booking

Expedia, as well as Booking Holdings, are the subject of an antitrust complaint in Europe related to discount hotel rates. Pictured is the Expedia app. Bloomberg Skift Take: The omnipresence of wholesale hotel rates making their way onto online travel sites is becoming epidemic, and the big online travel agencies may be trying to throw […]

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Agoda CEO: Online Travel Is Becoming Like the Game of Thrones

Agoda CEO John Brown speaking with Skift Executive Editor Dennis Schaal at Skift Forum Asia in Singapore on May 27, 2019. Brown likened online travel in Asia to Game of Thrones. Richard Lai / Skift Skift Take: Agoda has been an online travel leader in Asia for more than a decade. CEO John Brown doesn’t […]

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Booking Holdings Empire Tiptoes Toward Quiet Collaboration

Booking Holdings CEO Glenn Fogel photographed in 2017. Fogel has a vision of his conglomerate touching the lives of its users more often than just for a one-off lodging or flight booking. Natasha Miller / Booking Holdings Skift Take: As Booking Holdings brands try to cross-sell their customers on more products, such as attractions, restaurants, […]

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CEO Hints Booking Holdings Is Ready to Buy More Companies

One part of the lobby of the Booking.com headquarters in Amsterdam. The online travel agency is the largest unit in Booking Holdings, which reported earnings on Thursday. Booking.com Skift Take: Falling victim to the so-called law of large numbers, Booking Holdings saw its total revenues for the first quarter drop 3 percent from the prior […]