Booking Holdings Sees Brand Collaborations as Key to Restoring Growth on Steroids

Booking Holdings believes it can gain a more complete view of travelers at the airport or in their destinations to boost the number of repeat customers. Medjet Skift Take: The road back to a flywheel of growth would be a lengthy one for Booking Holdings. Google has a ton of data, too, as do other … [Read more…]

Online Travel Agency Giants Are on the Backfoot in Tours and Experiences

Airbnb host Kenyatta Forbes holds a Macrame workshop at the Bing Reading Room in Chicago, Illinois, on April 11, 2017. Expedia, Booking.com, and Ctrip are struggling to gain traction in the selling of sightseeing and experiences compared with new players like Airbnb. Christopher Dilts / Airbnb Experiences Skift Take: Expedia, Booking.com, and Ctrip are boosting … [Read more…]

Booking.com Launches Flights Through Partnership Across Europe

Pictured is the tail of a Ryanair plane. Booking.com launched flight bookings in seven European countries. Ryanair Skift Take: The Booking.com flight partnership with eTraveli doesn’t seem particularly seamless because travelers still have to hop over to a third-party site, Gotogate, to complete their reservations. Still, the deal is another step in Booking.com’s evolution from … [Read more…]

Booking Holdings Drops Out of Facebook’s Libra Cryptocurrency Initiative

Mastercard, Visa, and now Booking Holdings are among the companies that have exited Facebook’s Libra cryptocurrency initiative. Associated Press Skift Take: The Libra cryptocurrency program is falling apart following regulatory pushback. Booking Holdings likely didn’t want the hassle of being associated with such a controversial initiative, which may not get off the ground in the … [Read more…]

Booking Holdings Reaffirms Plan to Charge Commissions on Hotel Resort Fees

Glenn Fogel, who is the CEO and president of Booking Holdings, spoke at Skift Global Forum on September 18, 2019, with Executive Editor Dennis Schaal. Skift Skift Take: Despite criticism and reports of misgivings, Booking Holdings will plow ahead with a groundbreaking policy of charging commissions on resort fees charged by hotels, said CEO and president … [Read more…]

Skift Global Forum Preview: Booking CEO Glenn Fogel Sees Cryptocurrency Potential

Glenn Fogel of Booking Holdings believes that new payment systems will go a long way in developing a more seamless travel experience. Pictured is Fogel at Fortune Brainstorm Tech. Fortune Brainstorm Tech / Flickr.com Skift Take: Whether it’s payments or overtourism, Booking Holdings CEO Glenn Fogel has a lot to say about — and a … [Read more…]

Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure

Booking Holdings CEO Glenn Fogel wants to speed up the pace of execution at the company. BTO / Flickr Skift Take: Booking Holdings, along with Expedia Group, have both had to deal with acquisitions and integrations that have been taking too long. Booking officials are undoubtedly frustrated with the pace of progress at OpenTable and … [Read more…]

Booking Quietly Taps Google Heavy Hitter to Lead Marketing in Exec Reorg

Arjan Dijk, a former Google executie, is the new chief marketing officer at Booking.com. Skift Take: Glenn Fogel adding CEO to his Booking.com title as Gillian Tans transitioned to a one-year chairwoman role was not the only element of the management shakeup at the parent company’s largest brand in June. The executive changes were more … [Read more…]

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

The facade and logo outside Trivago headquarters in Dusseldorf, Germany. Trivago is trying to improve its relationships with its largest advertisers. Trivago Skift Take: Trivago is trying to make peace with its largest advertisers, especially the biggest, Booking Holdings. These peace overtures seem to be working for now, but metasearch and advertising can be very … [Read more…]

Momondo’s Viral Video Is a Piece of Kayak’s Brand Marketing Strategy

A screenshot from Momondo’s The World Piece video in which some 60 participants create an interwoven tattoo. Momondo Skift Take: When Booking Holdings acquired Momondo in 2017 to pair with fellow metasearch brand Kayak, officials said one of Momondo’s core strengths was its brand marketing bonafides. The World Piece video works because it stirs emotions, … [Read more…]