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Booking.com Sets U.S. Supreme Court Precedent — Its Case Will Be First Livestreamed Oral Arguments

Pictured is a 2018 photo of the U.S. Supreme Court, which head oral arguments May 4, 2020 in the Booking.com trademark case. Skift Take: Rest assured that Booking.com wouldn’t necessarily have to change its name if it lost the trademark case, which sees the Trump administration appealing a lower court ruling that said the trademark […]

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Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

A Booking.com video shows the Copacabana Beach in Rio de Janeiro. Booking Holdings said it isn’t making fast enough progress in the United States. Booking.com Skift Take: Booking Holdings hired a new marketing chief in 2019 because it knew that its brand marketing in the U.S. was falling short, particularly against household name Expedia. Booking […]

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Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Skift Take: Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can’t control, including Google’s incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch […]

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Hate-Selling in the Age of Google Travel

Attendees watch a presentation during a Google Inc. 20th anniversary event in San Francisco, California, U.S., on Monday, Sept. 24, 2018. The search giant announced a raft of new features at an event celebrating its 20th anniversary. A Facebook-like newsfeed populated with videos and articles the company thinks an individual user would find interesting will […]

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Regulatory Scrutiny of Online Travel Platforms Could Shed New Light on Business Practices

trivago Campus 2018: Facade with Hotel Search Logo The facade and logo outside Trivago An Australia court chastised Trivago about the way it displays hotel discounts. Pictured is Trivago Germany headquarters as seen in 2018. Trivago Skift Take: Online travel companies have faced intense regulatory scrutiny almost since the first days of internet bookings. But […]

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What Barry Diller Told Anxious Expedia Workers About the Future

Barry Diller, shown here in an earlier photo, addressed Expedia workers at the Seattle headquarters on Dec. 19, 2019. JD Lascia / Flickr Skift Take: Expedia Group Chairman Barry Diller flew to Seattle to rally the troops. His message to all the employees around the world was, in essence, the sun will rise tomorrow at […]

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Who Will Be Expedia’s New CEO?

Expedia Group senior executive Barry Diller is searching for a CEO to replace Mark Okerstrom. Diller is shown November 14, 2019 at the company’s partner conference in Las Vegas. Adam Shane Productions / Expedia Group Skift Take: Facing intense competition and a company in disarray, the Expedia Group board and senior executive Barry Diller have […]

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EDreams Adds Hotels to Prime Subscription Scheme

In 2017, eDreams Odiego moved into new offices in Barcelona designed by Vimworks. The company is pushing its new Prime subscription product. Vimworks Skift Take: EDreams is certainly putting a lot of effort into its Prime subscription offering. The test will be how it goes down in other markets and how it performs over a […]

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Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Pictured is a screengrab from a Kayak video about trip-planning. Kayak and OpenTable are highlighting their ties to Booking.com to heighten Booking.com’s appear in the United States. Kayak Skift Take: Booking.com may be a household name in Europe, but Kayak and OpenTable are far better known in the United States. Parent company Booking Holdings is […]

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Booking Holdings Sees Brand Collaborations as Key to Restoring Growth on Steroids

Booking Holdings believes it can gain a more complete view of travelers at the airport or in their destinations to boost the number of repeat customers. Medjet Skift Take: The road back to a flywheel of growth would be a lengthy one for Booking Holdings. Google has a ton of data, too, as do other […]