Booking.com Gets OK to Trademark Its Name in a U.S. Supreme Court Win

The signage outside Booking.com headquarters in Amsterdam, the Netherlands. The U.S. Supreme Court on June 30, 2020 ruled 8-1 that Booking.com has the right to trademark its brand. Luca Conti / Flickr.com Skift Take: There’s no need to tear down the signage. Booking.com can stick with the brand name that it’s been using for about … [Read more…]

Booking Marketing Chief Skeptical Rentals Will Recover Faster Than Hotels

The Booking.com logo at a recent Web Summit event. Web Summit Skift Take: Booking.com’s Arjan Dijk gave a feisty interview at Skift Forum Europe, touching on his skepticism about Airbnb CEO Brian Chesky’s bold predictions about the future of travel, the marketing strategies of his competitors, and whether aid programs for the industry make sense. … [Read more…]

Booking Holdings Takes Solitary Path in Online Travel Debate Over Offering Financial Relief to Partners

Pictured is a Spring Airlines A320 bedecked as Booking.com as seen on July 7, 2018. Booking Holdings doesn’t have a financial relief program for travel partners growing out of the coronavirus crisis. Kwok Ho Eddie Wong / Flickr.com Skift Take: Booking Holdings may be calculating that partner memories aren’t exceedingly long. On the other hand, … [Read more…]

Booking.com Extends Chairwoman Gillian Tans’ Contract to 2021 in Surprise Move

A Booking.com exhibit at Web Summit 2019 in Lisbon, Portugal November 5, 2019. Web Summit / Flickr.com Skift Take: Kayak, OpenTable, and Agoda have laid off employees. The flagship brand, Booking.com, initially took Dutch government relief money that forestalled downsizing, but has opted not to extend it. Amid other restructuring moves under way, that means … [Read more…]

Expedia Group CEO Peter Kern on Navigating a Frenemy Relationship With Airbnb

Expedia Group CEO Peter Kern is open to a partnership with Airbnb. Expedia Group Skift Take: Many companies won’t reopen for business when coronavirus ebbs, but two that will definitely still be left standing will be Expedia Group and Airbnb. They could potentially find ways to cooperate in the face of bigger threats in the … [Read more…]

Are the Views of the CEOs of Tripadvisor and Booking Holdings Sage or Stale for Travel Post-Pandemic?

Tripadvisor CEO Steve Kaufer (left) and Booking Holdings CEO Glenn Fogel appeared separately at the Skift Global Forum in New York City in 2019. Skift Skift Take: Surprises will inevitably pop up that Glenn Fogel, Steve Kaufer, and others can’t envision now about what the travel industry may look like in 2022 and beyond. So … [Read more…]

Booking Holdings Sees First Signs of Changing Traveler Behavior Brought on by Pandemic

Booking Holdings saw travel rebounding in Vietnam (shown here), China, South Korea and Germany in April 2020. This is a file photo of Anam Villas, Nha Trang, Vietnam, a member of Worldhotels. Worldhotels Skift Take: Will it be hotels or alternative accommodations that bounce back first? Booking Holdings officials said they see a shift toward … [Read more…]

Booking.com Sets U.S. Supreme Court Precedent — Its Case Will Be First Livestreamed Oral Arguments

Pictured is a 2018 photo of the U.S. Supreme Court, which head oral arguments May 4, 2020 in the Booking.com trademark case. Skift Take: Rest assured that Booking.com wouldn’t necessarily have to change its name if it lost the trademark case, which sees the Trump administration appealing a lower court ruling that said the trademark … [Read more…]

Booking Holdings Admits to Having Critical Failures Even Before the Pandemic

A Booking.com video shows the Copacabana Beach in Rio de Janeiro. Booking Holdings said it isn’t making fast enough progress in the United States. Booking.com Skift Take: Booking Holdings hired a new marketing chief in 2019 because it knew that its brand marketing in the U.S. was falling short, particularly against household name Expedia. Booking … [Read more…]

Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Skift Take: Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can’t control, including Google’s incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch … [Read more…]