Trivago Tests New Marketing Strategy and Products After ‘Rough’ Fourth Quarter

Skift Take: Trivago CEO Axel Hefer said the company will focus on those things it can control. But the issue for Trivago and some competitors is that there is so much they can’t control, including Google’s incursions, the rise of Airbnb, and the whims of major online travel agency advertisers when they cut their metasearch … [Read more…]

Hate-Selling in the Age of Google Travel

Attendees watch a presentation during a Google Inc. 20th anniversary event in San Francisco, California, U.S., on Monday, Sept. 24, 2018. The search giant announced a raft of new features at an event celebrating its 20th anniversary. A Facebook-like newsfeed populated with videos and articles the company thinks an individual user would find interesting will … [Read more…]

Regulatory Scrutiny of Online Travel Platforms Could Shed New Light on Business Practices

trivago Campus 2018: Facade with Hotel Search Logo The facade and logo outside Trivago An Australia court chastised Trivago about the way it displays hotel discounts. Pictured is Trivago Germany headquarters as seen in 2018. Trivago Skift Take: Online travel companies have faced intense regulatory scrutiny almost since the first days of internet bookings. But … [Read more…]

What Barry Diller Told Anxious Expedia Workers About the Future

Barry Diller, shown here in an earlier photo, addressed Expedia workers at the Seattle headquarters on Dec. 19, 2019. JD Lascia / Flickr Skift Take: Expedia Group Chairman Barry Diller flew to Seattle to rally the troops. His message to all the employees around the world was, in essence, the sun will rise tomorrow at … [Read more…]

Who Will Be Expedia’s New CEO?

Expedia Group senior executive Barry Diller is searching for a CEO to replace Mark Okerstrom. Diller is shown November 14, 2019 at the company’s partner conference in Las Vegas. Adam Shane Productions / Expedia Group Skift Take: Facing intense competition and a company in disarray, the Expedia Group board and senior executive Barry Diller have … [Read more…]

EDreams Adds Hotels to Prime Subscription Scheme

In 2017, eDreams Odiego moved into new offices in Barcelona designed by Vimworks. The company is pushing its new Prime subscription product. Vimworks Skift Take: EDreams is certainly putting a lot of effort into its Prime subscription offering. The test will be how it goes down in other markets and how it performs over a … [Read more…]

Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing

Pictured is a screengrab from a Kayak video about trip-planning. Kayak and OpenTable are highlighting their ties to Booking.com to heighten Booking.com’s appear in the United States. Kayak Skift Take: Booking.com may be a household name in Europe, but Kayak and OpenTable are far better known in the United States. Parent company Booking Holdings is … [Read more…]

Booking Holdings Sees Brand Collaborations as Key to Restoring Growth on Steroids

Booking Holdings believes it can gain a more complete view of travelers at the airport or in their destinations to boost the number of repeat customers. Medjet Skift Take: The road back to a flywheel of growth would be a lengthy one for Booking Holdings. Google has a ton of data, too, as do other … [Read more…]

Agoda Is Starting to Offer Flights to Take On Rivals in Asia

Agoda’s office entrance. Skift Take: Flights are the next big thing for all of Booking Holdings’ accommodation platforms, not just Booking.com but Agoda and Priceline in Asia. In the region, where super-apps have taught consumers they can book everything on one app, and where even airlines want to be online travel agencies, it isn’t surprising … [Read more…]

Booking.com Launches Flights Through Partnership Across Europe

Pictured is the tail of a Ryanair plane. Booking.com launched flight bookings in seven European countries. Ryanair Skift Take: The Booking.com flight partnership with eTraveli doesn’t seem particularly seamless because travelers still have to hop over to a third-party site, Gotogate, to complete their reservations. Still, the deal is another step in Booking.com’s evolution from … [Read more…]