Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

A user of Snap’s new technology at London’s Carnaby Street. It’s a proof of concept for travelers using augmented reality routinely. Snapchat and Apple are rolling out hardware and software that improves the usefulness of augmented reality in travel, including for cheap advertising. SnapSkift Take: Augmented reality will remain a seldom-used novelty for at least…… Continue reading Apple and Snap Offer Augmented Reality That Paints a Vision for Travel’s Virtual Future

Separating Hype From Emerging Tech’s Real Shortcomings Post-Crisis: New Skift Research

Conference attendee tries using the latest VR goggles in Munich, Germany Stephan Sorkin / UnsplashSkift Take: Not all tech is worth the hype. But then again, the current crisis will likely accelerate the adoption of some worthwhile emerging technologies. It’s important to know how this will impact the travel industry. We’ve set out the most…… Continue reading Separating Hype From Emerging Tech’s Real Shortcomings Post-Crisis: New Skift Research