Separating Hype From Emerging Tech’s Real Shortcomings Post-Crisis: New Skift Research

Conference attendee tries using the latest VR goggles in Munich, Germany Stephan Sorkin / Unsplash Skift Take: Not all tech is worth the hype. But then again, the current crisis will likely accelerate the adoption of some worthwhile emerging technologies. It’s important to know how this will impact the travel industry. We’ve set out the … [Read more…]

Executive Q&A: How Hoteliers Can Master Metasearch Advertising With Machine Learning

Skift Take: Hoteliers are typically at a disadvantage when it comes to competing efficiently in metasearch with online travel agencies. But most of these challenges can be overcome with the right technology partner in place. — Read the Complete Story On Skift

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Skift Take: This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies. — Read the Complete Story On Skift

Using the Power of Integrated Systems to Drive Next-Level Personalization

Skift Take: Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization. — Read the Complete Story On Skift

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Skift Take: Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers. — SkiftX Read the … [Read more…]

Executive Q&A: How Airlines are Improving Passenger Experiences With a Customer-First Approach

Skift Take: Higher customer service expectations in the airline industry mandates a new approach to using innovative technology. This means not only deploying solutions to improve direct-to-customer experiences but also empowering employees to provide exceptional service at every touchpoint. — Read the Complete Story On Skift

Why SoftBank’s Second $108 Billion Vision Fund Matters to Travel

The Japanese conglomerate SoftBank Group aims to raise a total of $108 billion for the second Vision Fund, founder Masayoshi Son announced on Friday. Bloomberg Skift Take: With a second Vision Fund, Japan has emerged as the dominant driver of key technologies, many of which apply to travel and tourism. While the first staked ridehailing … [Read more…]

6 Big Travel Takeaways From Skift Tech Forum

Roger McNamee (left) of Elevation Partners spoke at Skift Tech Forum June 27, 2019 about the authoritarian nature of how Facebook and Google are using Big Data. At right is Skift founder and CEO Rafat Ali. Skift Skift Take: The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of … [Read more…]

Accor Backs Chatbot Tech Builder Mindsay in $10 Million Funding Round

An airline passenger uses Iberia’s customer service chatbot, Ibot, which is powered by Mindsay, a technology vendor that has raised a Series A round of funding. Iberia Skift Take: The funding of French startup Mindsay may be small news. But interviews with its customers Iberia and CWT suggest that a second wave of chatbot technology … [Read more…]

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Skift Take: Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. How can industry executives make use of this powerful new tool? Register for our webinar on Wednesday, June 19 to find out. — Read the Complete Story On … [Read more…]