How Travel Brands Are Approaching TV Advertising Now

Hotels.com’s Captain Obvious in its COVID-19 Social Distancing TV commercial. The company pivoted its advertising because of the pandemic. Hotels.com Skift Take: Most travel brands aren’t doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they’d better be very clever in terms of sensitivities, or … [Read more…]

Executive Q&A: How to Cut Costs on Business-to-Business International Payments

Skift Take: Travel companies today are more dependent on moving money around the world than ever before. Minimizing the friction caused by foreign exchange fees, regulatory surcharges, and other international fees requires a secure and streamlined global payment solution. — Read the Complete Story On Skift

Google Flights Ends Booking Charges for Airlines That Paid

Los Angeles International Airport gets passenger screening enhancements. Pictured is a United Airlines bag drop. Google is dropping the charges it asked airlines to pay in Google Flights. United Continental Holdings Skift Take: With potential pressure from U.S. regulatory authorities and perhaps displeasure from airlines, Google is making the biggest change to the way it … [Read more…]

Will Marriott and British Airways Ever Pay Those Huge Proposed Data Breach Fines?

A Marriott Hotels property. The company was handed a proposed fine of £99.2 million last year. Marriott International Skift Take: Those headline fines were pretty jaw-dropping, but it seems more than likely that they will be massively reduced whenever they are finally rubber-stamped. — Patrick Whyte Slim Leather Travel Passport Wallet Holder RFID Blocking ID … [Read more…]

How Much Did Big Travel Companies Spend on TV Ads in 2019?

The Trivago 30-second Buffet commercial was the top-performing U.S. national TV commercial among online travel booking sites in 2019, according to iSpot.tv Trivago Skift Take: Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the … [Read more…]

What to Watch Out for in the 2020 Travel Economy: New Skift Research

Skift Take: We head into 2020 with more question marks than any year of this cycle. Risks are rising and the global economy is slowing. Here’s what you need to know to be prepared. — Seth Borko Read the Complete Story On Skift

Booking Holdings and Expedia in Arms Race to Deliver the Connected Trip

Travelers check an information monitor as weather causes flight cancellations and delays during a winter storm in Boston, Massachusetts, February 5, 2014. Dominick Reuter / Reuters Skift Take: From the wishful thinking and hype of years ago, the connected trip is beginning to draw real investment and to become a thing. It will take a … [Read more…]

Airlines Use New Tech to Create Partnerships That Increase Direct Bookings

Skift Take: New interlining technology is helping airlines simplify how they partner with other airlines and grow direct bookings. — Read the Complete Story On Skift

Using the Power of Integrated Systems to Drive Next-Level Personalization

Skift Take: Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization. — Read the Complete Story On Skift

Scalability is Key to Driving Adoption of New Distribution Capability Standards

Skift Take: When it comes to implementing and adopting the New Distribution Capability standards for airline retailing, there needs to be a strong focus on enabling scalability, across the entire retailing, distribution, and fulfillment process. — Read the Complete Story On Skift