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adara AI artificial intelligence CRM cross-channel data Digital machine learning omnichannel personalization predictive analytics predictive personalization travel travel marketing

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Skift Take: This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies. — Read the Complete Story On Skift

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AI artificial intelligence automation branded advertising Digital digital advertising ecommerce machine learning marketing automation sgf2019; skift global forum Tinyclues travel

Skift Global Forum Video: Beyond Automation – Understanding AI’s True Power in Travel Marketing

Skift Take: Artificial intelligence was a hot topic at this year’s Skift Global Forum in New York. In this video recap from the event, we learn about the true power of AI in the travel industry, which will pail machine-powered automation with smart insights to create more meaningful relationships with customers. — SkiftX Read the […]

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6 Big Travel Takeaways From Skift Tech Forum

Roger McNamee (left) of Elevation Partners spoke at Skift Tech Forum June 27, 2019 about the authoritarian nature of how Facebook and Google are using Big Data. At right is Skift founder and CEO Rafat Ali. Skift Skift Take: The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of […]

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Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

Skift Take: Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Tinyclues is helping travel brands like Thomas Cook use AI to deliver more personalized shopping and buying experiences to customers at scale. — SkiftX Read the Complete […]